"I was doing everything right — drinking constantly, not going too hard. But I was sweating 2+ litres an hour in the Auckland heat and replacing it with plain water. I was destroying my electrolyte balance completely.
I switched to KYRO Hydrafuel. 530mg sodium, 300mg potassium, 150mg magnesium per serve — and 30g of carbs in a ratio designed to clear your gut fast. No bloating, no sloshing mid-race. [shows product]
I've done 4 long sessions since. Zero cramping."
KYRO.
UGC Content Brief
Specific topics, hook formulas, and example scripts to create content that actually drives sales — not just views.
The UGC that sells supplements isn't polished. It's specific. A video that says "great product, highly recommend" converts at nearly zero. A video that says "I was cramping at km 32 of every long run — here's what actually fixed it" converts because it speaks directly to someone having that exact experience right now.
Your job is to be that specific. Give people a reason to pause. Everything in this brief is designed to help you do exactly that.
Section 01
5 Content Styles That Convert
Style 01 — Best Overall
Pain Point → Fix
Describe a specific training or race problem, then show how the product solved it. The problem must be hyper-specific — a distance, a moment, a feeling.
Style 02 — High Credibility
Race Day Stack Reveal
X days out from a race — or morning of — show exactly what you're taking and when. Real stakes = real credibility. If you trust it before an Ironman, they trust it too.
Style 03
Milestone Attribution
You just PR'd, finished an event, or hit a training benchmark. You tie part of the outcome to what you've been fuelling with — without overclaiming. Performance proof beats everything.
Style 04
Real Routine Integration
A genuine training day where the product appears naturally. Not a product demo — it's just part of your life. Normalises the purchase. Viewers see someone like them already doing this.
Style 05 — Authenticity Play
Honest First Impression / Taste Review
Real-time reaction to taste, mix, texture, how it feels in training. Unscripted. An "oh that's actually good" moment is worth more than any polished testimonial. People can tell when you're reading from a script — don't.
Section 02
Topics by Product
Priority — Push This One
Creatine Monohydrate
$19.99
The biggest opportunity: most endurance athletes think creatine is "for gym bros." Bust that myth with your own experience. The contrarian hook angle performs best here.
Topic / Scenario
Opening Hook Direction
Creatine for endurance athletes — the myth bust
"Creatine made me faster. I'm a marathon runner. Here's how."
Getting weaker the more cardio you do
"I was losing strength the more I ran. This fixed it."
Hybrid athlete: building muscle + doing cardio
"I lift 4x and run 60km a week. One supplement, non-negotiable."
Cheapest performance upgrade in endurance sport
"The most underrated $20 in endurance sport."
Holding harder paces / buffering lactic acid
"I can hold threshold 40 seconds per km longer. One change."
Pure formula, no fillers or unnecessary ingredients
"Most creatine is 60% creatine. This one's 100%."
Specs worth mentioning naturally: Pure creatine monohydrate · No fillers · 200g · $19.99 — also backs VO2 max, power output, and lactic acid buffering (not just lifting)
Priority — Push This One
Whey Protein
$59.99
Topic / Scenario
Opening Hook Direction
Next-day soreness after long runs
"My legs were wrecked after every 30km run. What actually helped."
Hitting protein while burning massive calories
"I'm burning 1000+ cals/session and trying to maintain muscle. Here's how I eat."
Post-race recovery window (30 min rule)
"Finished Hyrox 20 minutes ago. First thing I did."
Double training day — no time to cook
"Two sessions today. No time to sit down and eat. What I do instead."
Specs worth mentioning naturally: 23g protein per serve · NZ grass-fed whey · 33 serves
Hydrafuel
$49.99
Topic / Scenario
Opening Hook Direction
Cramping in the final stretch of long runs or races
"I DNF'd my last 70.3 because of cramping. This is what I changed."
Bonking/hitting the wall mid-ride or brick session
"Hour 3 on the bike, every session. I had nothing. Found out why."
Gut issues with regular sports drinks during races
"Every sports drink gave me gut rot mid-race. Found one that doesn't."
Drinking water but still feeling wrecked in the heat
"I was drinking 4L a day and still felt terrible. Problem wasn't water."
Race day nutrition protocol
"Ironman [or Hyrox/marathon] — exactly what I carry and when I take it."
Specs worth mentioning naturally: 30g carbs · 2:1 maltodextrin:fructose (gut clears it fast) · 530mg Na · 300mg K · 150mg Mg · 27 serves
Pea Protein
$39.99
Topic / Scenario
Opening Hook Direction
Plant-based athlete struggling to hit protein targets
"I'm plant-based, training for an Ironman. How I actually hit 160g protein."
Whey protein causing bloating or gut issues
"Whey protein wrecked my gut. What I use instead."
Leucine content for muscle retention in endurance athletes
"The amino acid endurance athletes never talk about — and why it matters."
Specs worth mentioning naturally: 2120mg leucine per serve (unusually high for pea protein) · Wildberry + Vanilla
Energize (Pre-Workout)
$59.99
Topic / Scenario
Opening Hook Direction
5am training sessions year-round
"I train at 5am, every day. This is the only reason I get out of bed."
Afternoon crash before evening sessions
"I work 9-5 and train after work. Here's how I'm not useless by 6pm."
Clean formula — no jitters or crash
"I've tried every pre-workout. Most feel like a heart attack. This one doesn't."
Section 03
Hook Formulas — Fill In and Use
The opening 3–5 seconds decide whether someone keeps watching. One rule: be specific. Specificity stops the scroll. These are templates — adapt the details to your actual story.
01 — The Specific Problem
"I [specific bad thing] at [specific moment]. This is what I changed."
"I cramped at km 32 of every long run. This is what I changed."
"I bonked at hour 4 on the bike every single brick session. Found out why."
"I was 6 weeks out from my Ironman and my power output was dropping. Fixed it."
02 — The Contrarian Statement
"[Common belief]. [Opposite] is what actually happened to me."
"Creatine is for bodybuilders. That's what I thought until I PR'd my marathon on it."
"More water equals better hydration. I was drinking 4L a day and still cramping."
"Supplements are a waste of money. $20 creatine changed my training more than anything else."
03 — The Race Countdown
"[X days] out from [event]. My nutrition stack right now."
"3 weeks out from Hyrox. This is exactly what I'm taking and when."
"Tomorrow is race day. Full Ironman. This is what's in my bag."
"8 weeks of marathon training in. Here's what's actually working."
04 — The Identity Hook
"As someone who [does both endurance + strength], [common advice] doesn't cut it."
"I'm a Hyrox athlete — I need power AND endurance. Here's how I actually fuel."
"As someone who runs 60km and lifts 4x a week, standard nutrition advice doesn't apply."
"I work full-time and train twice a day. I don't have time to overthink nutrition."
05 — The Quiet Confession
"I used to [wrong thing]. Turns out [better thing]. Here's what changed."
"I used to replace all my sweat with water. Turns out I was making it worse."
"I skipped protein after long runs because I wasn't hungry. My recovery was terrible."
"I thought creatine was cheating. Then I actually understood what it does."
06 — The Specific Result
"I [specific measurable result]. The one thing I added was [product]."
"I held zone 3 for 90 minutes without cramping for the first time ever. One thing changed."
"Shaved 4 minutes off my half marathon. I wasn't training harder — I was recovering better."
"My threshold intervals improved by 40 seconds per km. I added creatine. That's it."
Section 04
6 Full Example Scripts
Adapt these to your own story, numbers, and experience. Keep the structure — change the details to make it yours. Authentic is the goal, not word-perfect.
Script 1 — Hydrafuel · Cramping Fix
Hook (first 3 sec)
"I DNF'd my last 70.3 because of cramping. This is what I changed."
Body
CTA
"Link in bio. $49.99 for 27 serves. If you're cramping, it's not a fitness problem."
Script 2 — Creatine · The Myth Bust
Hook (first 3 sec)
"Creatine made me a faster runner. I know how that sounds."
Body
"Everyone thinks creatine is for gym guys chasing gains. But what it actually does is increase your muscles' phosphocreatine stores — which helps buffer lactic acid so you can hold harder efforts for longer before your legs give out.
I've been taking 5g of KYRO creatine every day for 8 weeks. [shows product] Pure monohydrate, no fillers, $19.99 for 200g.
My threshold intervals are 40 seconds per km faster. That's not a coincidence."
I've been taking 5g of KYRO creatine every day for 8 weeks. [shows product] Pure monohydrate, no fillers, $19.99 for 200g.
My threshold intervals are 40 seconds per km faster. That's not a coincidence."
CTA
"Link in bio. Most underrated $20 you'll spend on your training."
Script 3 — Whey Protein · Milestone Attribution
Hook (first 3 sec)
"I just ran a 3:02 marathon. One thing I changed in training."
Body
"I got serious about the 30-minute post-run protein window. Specifically after long runs — when you're not hungry but your muscles are wrecked. That's when it matters most.
KYRO Whey is 23g of NZ grass-fed protein per scoop. I add creatine and I'm done. [holds up shaker] Recovery between sessions is completely different. I'm not dreading long runs because I'm not wrecked for 3 days after them."
KYRO Whey is 23g of NZ grass-fed protein per scoop. I add creatine and I'm done. [holds up shaker] Recovery between sessions is completely different. I'm not dreading long runs because I'm not wrecked for 3 days after them."
CTA
"Link in bio. $59.99, 33 serves."
Script 4 — Pea Protein · Plant-Based Athlete
Hook (first 3 sec)
"I'm plant-based and training for my first Ironman. How I actually hit 160g of protein."
Body
"People keep asking how I manage protein at this volume on a plant-based diet. Honestly — I don't overthink it.
KYRO Pea Protein has 2120mg of leucine per serve. Leucine is the amino acid that actually triggers muscle protein synthesis — and pea protein usually doesn't deliver it at a useful level. This one does. Wildberry flavour, mixes clean, doesn't bloat me during training.
Two serves a day fills the gap. Everything else comes from food."
KYRO Pea Protein has 2120mg of leucine per serve. Leucine is the amino acid that actually triggers muscle protein synthesis — and pea protein usually doesn't deliver it at a useful level. This one does. Wildberry flavour, mixes clean, doesn't bloat me during training.
Two serves a day fills the gap. Everything else comes from food."
CTA
"Link in bio. $39.99. Plant-based training fuel that actually works."
Script 5 — Hydrafuel · Race Day Stack Reveal
Hook (first 3 sec)
"Race day tomorrow. Ironman. Everything going in my nutrition bag."
Body
[Lay flat of products on table]
"Morning of: KYRO Energize pre-race — for focus, not just stimulants. On the bike: Hydrafuel every 45 minutes. I'm targeting 90g of carbs per hour in a 2:1 ratio so it clears my gut fast. On the run: keeping a bottle of Hydrafuel for sodium, especially after km 20 when things fall apart if you're not topped up.
Post-race, within 30 minutes: KYRO Whey. Your muscles are wrecked. Feed them immediately."
"Morning of: KYRO Energize pre-race — for focus, not just stimulants. On the bike: Hydrafuel every 45 minutes. I'm targeting 90g of carbs per hour in a 2:1 ratio so it clears my gut fast. On the run: keeping a bottle of Hydrafuel for sodium, especially after km 20 when things fall apart if you're not topped up.
Post-race, within 30 minutes: KYRO Whey. Your muscles are wrecked. Feed them immediately."
CTA
"This is 18 months of Ironman build in a nutrition plan. Links in bio."
Script 6 — Creatine + Whey Stack · Hybrid Athlete Routine
Hook (first 3 sec)
"I lift 4 times a week and run 60km. This is the only supplement stack I use."
Body
[Training footage — gym + running]
"Hybrid training is its own thing. I'm not a runner and I'm not a powerlifter. I need strength and I need endurance — and most nutrition advice is written for one or the other.
What actually works for me: KYRO Creatine daily — 5g, non-negotiable, for buffering lactic acid and maintaining power output through high run volume. And KYRO Whey post every session, especially after long runs when I'm not hungry but my body needs it most.
[holds up both products]
Two products. About $80 total. I've tried everything more complicated. This is what stayed."
"Hybrid training is its own thing. I'm not a runner and I'm not a powerlifter. I need strength and I need endurance — and most nutrition advice is written for one or the other.
What actually works for me: KYRO Creatine daily — 5g, non-negotiable, for buffering lactic acid and maintaining power output through high run volume. And KYRO Whey post every session, especially after long runs when I'm not hungry but my body needs it most.
[holds up both products]
Two products. About $80 total. I've tried everything more complicated. This is what stayed."
CTA
"Both available as a stack at kyro.co.nz — link in bio. Saves you $20."
Section 05
Dos and Don'ts
Do This
Be specific — name the distance, the race, the exact feeling
Film in training environments — gyms, roads, trails, post-session
Show the product naturally — in your bag, in your hand, not staged on a table
Say the price out loud — KYRO is affordable and athletes respond to that
Talk to one specific person — the athlete cramping, the person hitting a wall
Use real numbers — "8 weeks," "40 sec/km," "$19.99," "530mg sodium"
Always end with a CTA — even just "link in bio"
Don't Do This
Say "highly recommend," "game changer," or "love this product" with no reason
Film in clean clothes in a kitchen — it reads as an ad, not UGC
Over-explain the science — one specific claim is enough
Use language you can't back personally — no "clinically proven" etc.
Read from a script — know your 3 points, then talk naturally
Skip the CTA — always say what to do next
Section 06
Quick Reference — Who to Target
| If your viewer is someone who... | Best Topic | Product |
|---|---|---|
| Cramps in long sessions or races | Cramping fix / electrolyte depletion | Hydrafuel |
| Does both lifting and cardio (hybrid) | Stack reveal for hybrid training | Creatine + Whey |
| Is plant-based and training at high volume | Plant protein gap / leucine | Pea Protein |
| Thinks creatine is only for gym people | Endurance myth bust | Creatine |
| Gets gut issues from sports drinks mid-race | Stomach-friendly carb ratio | Hydrafuel |
| Trains early mornings or after 9-5 work | Energy / showing up tired | Energize |
| Building toward a race in the next few months | Race day stack / race week prep | Hydrafuel + Energize |
| Struggling with soreness between hard sessions | Recovery routine / 30-min window | Whey + Creatine |
| Looking for the most budget-friendly performance gain | Cheapest upgrade in sport | Creatine |
KYRO.
UGC Content Brief
Specific topics, hook formulas, and example scripts to create content that actually drives sales — not just views.
The UGC that sells supplements isn't polished. It's specific. A video that says "great product, highly recommend" converts at nearly zero. A video that says "I was cramping at km 32 of every long run — here's what actually fixed it" converts because it speaks directly to someone having that exact experience right now.
Your job is to be that specific. Give people a reason to pause. Everything in this brief is designed to help you do exactly that.
Section 01
5 Content Styles That Convert
Style 01 — Best Overall
Pain Point → Fix
Describe a specific training or race problem, then show how the product solved it. The problem must be hyper-specific — a distance, a moment, a feeling.
Style 02 — High Credibility
Race Day Stack Reveal
X days out from a race — or morning of — show exactly what you're taking and when. Real stakes = real credibility. If you trust it before an Ironman, they trust it too.
Style 03
Milestone Attribution
You just PR'd, finished an event, or hit a training benchmark. You tie part of the outcome to what you've been fuelling with — without overclaiming. Performance proof beats everything.
Style 04
Real Routine Integration
A genuine training day where the product appears naturally. Not a product demo — it's just part of your life. Normalises the purchase. Viewers see someone like them already doing this.
Style 05 — Authenticity Play
Honest First Impression / Taste Review
Real-time reaction to taste, mix, texture, how it feels in training. Unscripted. An "oh that's actually good" moment is worth more than any polished testimonial. People can tell when you're reading from a script — don't.
Section 02
Topics by Product
Priority — Push This One
Creatine Monohydrate
$19.99
The biggest opportunity: most endurance athletes think creatine is "for gym bros." Bust that myth with your own experience. The contrarian hook angle performs best here.
Topic / Scenario
Opening Hook Direction
Creatine for endurance athletes — the myth bust
"Creatine made me faster. I'm a marathon runner. Here's how."
Getting weaker the more cardio you do
"I was losing strength the more I ran. This fixed it."
Hybrid athlete: building muscle + doing cardio
"I lift 4x and run 60km a week. One supplement, non-negotiable."
Cheapest performance upgrade in endurance sport
"The most underrated $20 in endurance sport."
Holding harder paces / buffering lactic acid
"I can hold threshold 40 seconds per km longer. One change."
Pure formula, no fillers or unnecessary ingredients
"Most creatine is 60% creatine. This one's 100%."
Specs worth mentioning naturally: Pure creatine monohydrate · No fillers · 200g · $19.99 — also backs VO2 max, power output, and lactic acid buffering (not just lifting)
Priority — Push This One
Whey Protein
$59.99
Topic / Scenario
Opening Hook Direction
Next-day soreness after long runs
"My legs were wrecked after every 30km run. What actually helped."
Hitting protein while burning massive calories
"I'm burning 1000+ cals/session and trying to maintain muscle. Here's how I eat."
Post-race recovery window (30 min rule)
"Finished Hyrox 20 minutes ago. First thing I did."
Double training day — no time to cook
"Two sessions today. No time to sit down and eat. What I do instead."
Specs worth mentioning naturally: 23g protein per serve · NZ grass-fed whey · 33 serves
Hydrafuel
$49.99
Topic / Scenario
Opening Hook Direction
Cramping in the final stretch of long runs or races
"I DNF'd my last 70.3 because of cramping. This is what I changed."
Bonking/hitting the wall mid-ride or brick session
"Hour 3 on the bike, every session. I had nothing. Found out why."
Gut issues with regular sports drinks during races
"Every sports drink gave me gut rot mid-race. Found one that doesn't."
Drinking water but still feeling wrecked in the heat
"I was drinking 4L a day and still felt terrible. Problem wasn't water."
Race day nutrition protocol
"Ironman [or Hyrox/marathon] — exactly what I carry and when I take it."
Specs worth mentioning naturally: 30g carbs · 2:1 maltodextrin:fructose (gut clears it fast) · 530mg Na · 300mg K · 150mg Mg · 27 serves
Pea Protein
$39.99
Topic / Scenario
Opening Hook Direction
Plant-based athlete struggling to hit protein targets
"I'm plant-based, training for an Ironman. How I actually hit 160g protein."
Whey protein causing bloating or gut issues
"Whey protein wrecked my gut. What I use instead."
Leucine content for muscle retention in endurance athletes
"The amino acid endurance athletes never talk about — and why it matters."
Specs worth mentioning naturally: 2120mg leucine per serve (unusually high for pea protein) · Wildberry + Vanilla
Energize (Pre-Workout)
$59.99
Topic / Scenario
Opening Hook Direction
5am training sessions year-round
"I train at 5am, every day. This is the only reason I get out of bed."
Afternoon crash before evening sessions
"I work 9-5 and train after work. Here's how I'm not useless by 6pm."
Clean formula — no jitters or crash
"I've tried every pre-workout. Most feel like a heart attack. This one doesn't."
Section 03
Hook Formulas — Fill In and Use
The opening 3–5 seconds decide whether someone keeps watching. One rule: be specific. Specificity stops the scroll. These are templates — adapt the details to your actual story.
01 — The Specific Problem
"I [specific bad thing] at [specific moment]. This is what I changed."
"I cramped at km 32 of every long run. This is what I changed."
"I bonked at hour 4 on the bike every single brick session. Found out why."
"I was 6 weeks out from my Ironman and my power output was dropping. Fixed it."
02 — The Contrarian Statement
"[Common belief]. [Opposite] is what actually happened to me."
"Creatine is for bodybuilders. That's what I thought until I PR'd my marathon on it."
"More water equals better hydration. I was drinking 4L a day and still cramping."
"Supplements are a waste of money. $20 creatine changed my training more than anything else."
03 — The Race Countdown
"[X days] out from [event]. My nutrition stack right now."
"3 weeks out from Hyrox. This is exactly what I'm taking and when."
"Tomorrow is race day. Full Ironman. This is what's in my bag."
"8 weeks of marathon training in. Here's what's actually working."
04 — The Identity Hook
"As someone who [does both endurance + strength], [common advice] doesn't cut it."
"I'm a Hyrox athlete — I need power AND endurance. Here's how I actually fuel."
"As someone who runs 60km and lifts 4x a week, standard nutrition advice doesn't apply."
"I work full-time and train twice a day. I don't have time to overthink nutrition."
05 — The Quiet Confession
"I used to [wrong thing]. Turns out [better thing]. Here's what changed."
"I used to replace all my sweat with water. Turns out I was making it worse."
"I skipped protein after long runs because I wasn't hungry. My recovery was terrible."
"I thought creatine was cheating. Then I actually understood what it does."
06 — The Specific Result
"I [specific measurable result]. The one thing I added was [product]."
"I held zone 3 for 90 minutes without cramping for the first time ever. One thing changed."
"Shaved 4 minutes off my half marathon. I wasn't training harder — I was recovering better."
"My threshold intervals improved by 40 seconds per km. I added creatine. That's it."
Section 04
6 Full Example Scripts
Adapt these to your own story, numbers, and experience. Keep the structure — change the details to make it yours. Authentic is the goal, not word-perfect.
Script 1 — Hydrafuel · Cramping Fix
Hook (first 3 sec)
"I DNF'd my last 70.3 because of cramping. This is what I changed."
Body
"I was doing everything right — drinking constantly, not going too hard. But I was sweating 2+ litres an hour in the Auckland heat and replacing it with plain water. I was destroying my electrolyte balance completely.
I switched to KYRO Hydrafuel. 530mg sodium, 300mg potassium, 150mg magnesium per serve — and 30g of carbs in a ratio designed to clear your gut fast. No bloating, no sloshing mid-race. [shows product]
I've done 4 long sessions since. Zero cramping."
I switched to KYRO Hydrafuel. 530mg sodium, 300mg potassium, 150mg magnesium per serve — and 30g of carbs in a ratio designed to clear your gut fast. No bloating, no sloshing mid-race. [shows product]
I've done 4 long sessions since. Zero cramping."
CTA
"Link in bio. $49.99 for 27 serves. If you're cramping, it's not a fitness problem."
Script 2 — Creatine · The Myth Bust
Hook (first 3 sec)
"Creatine made me a faster runner. I know how that sounds."
Body
"Everyone thinks creatine is for gym guys chasing gains. But what it actually does is increase your muscles' phosphocreatine stores — which helps buffer lactic acid so you can hold harder efforts for longer before your legs give out.
I've been taking 5g of KYRO creatine every day for 8 weeks. [shows product] Pure monohydrate, no fillers, $19.99 for 200g.
My threshold intervals are 40 seconds per km faster. That's not a coincidence."
I've been taking 5g of KYRO creatine every day for 8 weeks. [shows product] Pure monohydrate, no fillers, $19.99 for 200g.
My threshold intervals are 40 seconds per km faster. That's not a coincidence."
CTA
"Link in bio. Most underrated $20 you'll spend on your training."
Script 3 — Whey Protein · Milestone Attribution
Hook (first 3 sec)
"I just ran a 3:02 marathon. One thing I changed in training."
Body
"I got serious about the 30-minute post-run protein window. Specifically after long runs — when you're not hungry but your muscles are wrecked. That's when it matters most.
KYRO Whey is 23g of NZ grass-fed protein per scoop. I add creatine and I'm done. [holds up shaker] Recovery between sessions is completely different. I'm not dreading long runs because I'm not wrecked for 3 days after them."
KYRO Whey is 23g of NZ grass-fed protein per scoop. I add creatine and I'm done. [holds up shaker] Recovery between sessions is completely different. I'm not dreading long runs because I'm not wrecked for 3 days after them."
CTA
"Link in bio. $59.99, 33 serves."
Script 4 — Pea Protein · Plant-Based Athlete
Hook (first 3 sec)
"I'm plant-based and training for my first Ironman. How I actually hit 160g of protein."
Body
"People keep asking how I manage protein at this volume on a plant-based diet. Honestly — I don't overthink it.
KYRO Pea Protein has 2120mg of leucine per serve. Leucine is the amino acid that actually triggers muscle protein synthesis — and pea protein usually doesn't deliver it at a useful level. This one does. Wildberry flavour, mixes clean, doesn't bloat me during training.
Two serves a day fills the gap. Everything else comes from food."
KYRO Pea Protein has 2120mg of leucine per serve. Leucine is the amino acid that actually triggers muscle protein synthesis — and pea protein usually doesn't deliver it at a useful level. This one does. Wildberry flavour, mixes clean, doesn't bloat me during training.
Two serves a day fills the gap. Everything else comes from food."
CTA
"Link in bio. $39.99. Plant-based training fuel that actually works."
Script 5 — Hydrafuel · Race Day Stack Reveal
Hook (first 3 sec)
"Race day tomorrow. Ironman. Everything going in my nutrition bag."
Body
[Lay flat of products on table]
"Morning of: KYRO Energize pre-race — for focus, not just stimulants. On the bike: Hydrafuel every 45 minutes. I'm targeting 90g of carbs per hour in a 2:1 ratio so it clears my gut fast. On the run: keeping a bottle of Hydrafuel for sodium, especially after km 20 when things fall apart if you're not topped up.
Post-race, within 30 minutes: KYRO Whey. Your muscles are wrecked. Feed them immediately."
"Morning of: KYRO Energize pre-race — for focus, not just stimulants. On the bike: Hydrafuel every 45 minutes. I'm targeting 90g of carbs per hour in a 2:1 ratio so it clears my gut fast. On the run: keeping a bottle of Hydrafuel for sodium, especially after km 20 when things fall apart if you're not topped up.
Post-race, within 30 minutes: KYRO Whey. Your muscles are wrecked. Feed them immediately."
CTA
"This is 18 months of Ironman build in a nutrition plan. Links in bio."
Script 6 — Creatine + Whey Stack · Hybrid Athlete Routine
Hook (first 3 sec)
"I lift 4 times a week and run 60km. This is the only supplement stack I use."
Body
[Training footage — gym + running]
"Hybrid training is its own thing. I'm not a runner and I'm not a powerlifter. I need strength and I need endurance — and most nutrition advice is written for one or the other.
What actually works for me: KYRO Creatine daily — 5g, non-negotiable, for buffering lactic acid and maintaining power output through high run volume. And KYRO Whey post every session, especially after long runs when I'm not hungry but my body needs it most.
[holds up both products]
Two products. About $80 total. I've tried everything more complicated. This is what stayed."
"Hybrid training is its own thing. I'm not a runner and I'm not a powerlifter. I need strength and I need endurance — and most nutrition advice is written for one or the other.
What actually works for me: KYRO Creatine daily — 5g, non-negotiable, for buffering lactic acid and maintaining power output through high run volume. And KYRO Whey post every session, especially after long runs when I'm not hungry but my body needs it most.
[holds up both products]
Two products. About $80 total. I've tried everything more complicated. This is what stayed."
CTA
"Both available as a stack at kyro.co.nz — link in bio. Saves you $20."
Section 05
Dos and Don'ts
Do This
Be specific — name the distance, the race, the exact feeling
Film in training environments — gyms, roads, trails, post-session
Show the product naturally — in your bag, in your hand, not staged on a table
Say the price out loud — KYRO is affordable and athletes respond to that
Talk to one specific person — the athlete cramping, the person hitting a wall
Use real numbers — "8 weeks," "40 sec/km," "$19.99," "530mg sodium"
Always end with a CTA — even just "link in bio"
Don't Do This
Say "highly recommend," "game changer," or "love this product" with no reason
Film in clean clothes in a kitchen — it reads as an ad, not UGC
Over-explain the science — one specific claim is enough
Use language you can't back personally — no "clinically proven" etc.
Read from a script — know your 3 points, then talk naturally
Skip the CTA — always say what to do next
Section 06
Quick Reference — Who to Target
| If your viewer is someone who... | Best Topic | Product |
|---|---|---|
| Cramps in long sessions or races | Cramping fix / electrolyte depletion | Hydrafuel |
| Does both lifting and cardio (hybrid) | Stack reveal for hybrid training | Creatine + Whey |
| Is plant-based and training at high volume | Plant protein gap / leucine | Pea Protein |
| Thinks creatine is only for gym people | Endurance myth bust | Creatine |
| Gets gut issues from sports drinks mid-race | Stomach-friendly carb ratio | Hydrafuel |
| Trains early mornings or after 9-5 work | Energy / showing up tired | Energize |
| Building toward a race in the next few months | Race day stack / race week prep | Hydrafuel + Energize |
| Struggling with soreness between hard sessions | Recovery routine / 30-min window | Whey + Creatine |
| Looking for the most budget-friendly performance gain | Cheapest upgrade in sport | Creatine |
KYRO.
UGC Content Brief
Specific topics, hook formulas, and example scripts to create content that actually drives sales — not just views.
The UGC that sells supplements isn't polished. It's specific. A video that says "great product, highly recommend" converts at nearly zero. A video that says "I was cramping at km 32 of every long run — here's what actually fixed it" converts because it speaks directly to someone having that exact experience right now.
Your job is to be that specific. Give people a reason to pause. Everything in this brief is designed to help you do exactly that.
Section 01
5 Content Styles That Convert
Style 01 — Best Overall
Pain Point → Fix
Describe a specific training or race problem, then show how the product solved it. The problem must be hyper-specific — a distance, a moment, a feeling.
Style 02 — High Credibility
Race Day Stack Reveal
X days out from a race — or morning of — show exactly what you're taking and when. Real stakes = real credibility. If you trust it before an Ironman, they trust it too.
Style 03
Milestone Attribution
You just PR'd, finished an event, or hit a training benchmark. You tie part of the outcome to what you've been fuelling with — without overclaiming. Performance proof beats everything.
Style 04
Real Routine Integration
A genuine training day where the product appears naturally. Not a product demo — it's just part of your life. Normalises the purchase. Viewers see someone like them already doing this.
Style 05 — Authenticity Play
Honest First Impression / Taste Review
Real-time reaction to taste, mix, texture, how it feels in training. Unscripted. An "oh that's actually good" moment is worth more than any polished testimonial. People can tell when you're reading from a script — don't.
Section 02
Topics by Product
Priority — Push This One
Creatine Monohydrate
$19.99
The biggest opportunity: most endurance athletes think creatine is "for gym bros." Bust that myth with your own experience. The contrarian hook angle performs best here.
Topic / Scenario
Opening Hook Direction
Creatine for endurance athletes — the myth bust
"Creatine made me faster. I'm a marathon runner. Here's how."
Getting weaker the more cardio you do
"I was losing strength the more I ran. This fixed it."
Hybrid athlete: building muscle + doing cardio
"I lift 4x and run 60km a week. One supplement, non-negotiable."
Cheapest performance upgrade in endurance sport
"The most underrated $20 in endurance sport."
Holding harder paces / buffering lactic acid
"I can hold threshold 40 seconds per km longer. One change."
Pure formula, no fillers or unnecessary ingredients
"Most creatine is 60% creatine. This one's 100%."
Specs worth mentioning naturally: Pure creatine monohydrate · No fillers · 200g · $19.99 — also backs VO2 max, power output, and lactic acid buffering (not just lifting)
Priority — Push This One
Whey Protein
$59.99
Topic / Scenario
Opening Hook Direction
Next-day soreness after long runs
"My legs were wrecked after every 30km run. What actually helped."
Hitting protein while burning massive calories
"I'm burning 1000+ cals/session and trying to maintain muscle. Here's how I eat."
Post-race recovery window (30 min rule)
"Finished Hyrox 20 minutes ago. First thing I did."
Double training day — no time to cook
"Two sessions today. No time to sit down and eat. What I do instead."
Specs worth mentioning naturally: 23g protein per serve · NZ grass-fed whey · 33 serves
Hydrafuel
$49.99
Topic / Scenario
Opening Hook Direction
Cramping in the final stretch of long runs or races
"I DNF'd my last 70.3 because of cramping. This is what I changed."
Bonking/hitting the wall mid-ride or brick session
"Hour 3 on the bike, every session. I had nothing. Found out why."
Gut issues with regular sports drinks during races
"Every sports drink gave me gut rot mid-race. Found one that doesn't."
Drinking water but still feeling wrecked in the heat
"I was drinking 4L a day and still felt terrible. Problem wasn't water."
Race day nutrition protocol
"Ironman [or Hyrox/marathon] — exactly what I carry and when I take it."
Specs worth mentioning naturally: 30g carbs · 2:1 maltodextrin:fructose (gut clears it fast) · 530mg Na · 300mg K · 150mg Mg · 27 serves
Pea Protein
$39.99
Topic / Scenario
Opening Hook Direction
Plant-based athlete struggling to hit protein targets
"I'm plant-based, training for an Ironman. How I actually hit 160g protein."
Whey protein causing bloating or gut issues
"Whey protein wrecked my gut. What I use instead."
Leucine content for muscle retention in endurance athletes
"The amino acid endurance athletes never talk about — and why it matters."
Specs worth mentioning naturally: 2120mg leucine per serve (unusually high for pea protein) · Wildberry + Vanilla
Energize (Pre-Workout)
$59.99
Topic / Scenario
Opening Hook Direction
5am training sessions year-round
"I train at 5am, every day. This is the only reason I get out of bed."
Afternoon crash before evening sessions
"I work 9-5 and train after work. Here's how I'm not useless by 6pm."
Clean formula — no jitters or crash
"I've tried every pre-workout. Most feel like a heart attack. This one doesn't."
Section 03
Hook Formulas — Fill In and Use
The opening 3–5 seconds decide whether someone keeps watching. One rule: be specific. Specificity stops the scroll. These are templates — adapt the details to your actual story.
01 — The Specific Problem
"I [specific bad thing] at [specific moment]. This is what I changed."
"I cramped at km 32 of every long run. This is what I changed."
"I bonked at hour 4 on the bike every single brick session. Found out why."
"I was 6 weeks out from my Ironman and my power output was dropping. Fixed it."
02 — The Contrarian Statement
"[Common belief]. [Opposite] is what actually happened to me."
"Creatine is for bodybuilders. That's what I thought until I PR'd my marathon on it."
"More water equals better hydration. I was drinking 4L a day and still cramping."
"Supplements are a waste of money. $20 creatine changed my training more than anything else."
03 — The Race Countdown
"[X days] out from [event]. My nutrition stack right now."
"3 weeks out from Hyrox. This is exactly what I'm taking and when."
"Tomorrow is race day. Full Ironman. This is what's in my bag."
"8 weeks of marathon training in. Here's what's actually working."
04 — The Identity Hook
"As someone who [does both endurance + strength], [common advice] doesn't cut it."
"I'm a Hyrox athlete — I need power AND endurance. Here's how I actually fuel."
"As someone who runs 60km and lifts 4x a week, standard nutrition advice doesn't apply."
"I work full-time and train twice a day. I don't have time to overthink nutrition."
05 — The Quiet Confession
"I used to [wrong thing]. Turns out [better thing]. Here's what changed."
"I used to replace all my sweat with water. Turns out I was making it worse."
"I skipped protein after long runs because I wasn't hungry. My recovery was terrible."
"I thought creatine was cheating. Then I actually understood what it does."
06 — The Specific Result
"I [specific measurable result]. The one thing I added was [product]."
"I held zone 3 for 90 minutes without cramping for the first time ever. One thing changed."
"Shaved 4 minutes off my half marathon. I wasn't training harder — I was recovering better."
"My threshold intervals improved by 40 seconds per km. I added creatine. That's it."
Section 04
6 Full Example Scripts
Adapt these to your own story, numbers, and experience. Keep the structure — change the details to make it yours. Authentic is the goal, not word-perfect.
Script 1 — Hydrafuel · Cramping Fix
Hook (first 3 sec)
"I DNF'd my last 70.3 because of cramping. This is what I changed."
Body
"I was doing everything right — drinking constantly, not going too hard. But I was sweating 2+ litres an hour in the Auckland heat and replacing it with plain water. I was destroying my electrolyte balance completely.
I switched to KYRO Hydrafuel. 530mg sodium, 300mg potassium, 150mg magnesium per serve — and 30g of carbs in a ratio designed to clear your gut fast. No bloating, no sloshing mid-race. [shows product]
I've done 4 long sessions since. Zero cramping."
I switched to KYRO Hydrafuel. 530mg sodium, 300mg potassium, 150mg magnesium per serve — and 30g of carbs in a ratio designed to clear your gut fast. No bloating, no sloshing mid-race. [shows product]
I've done 4 long sessions since. Zero cramping."
CTA
"Link in bio. $49.99 for 27 serves. If you're cramping, it's not a fitness problem."
Script 2 — Creatine · The Myth Bust
Hook (first 3 sec)
"Creatine made me a faster runner. I know how that sounds."
Body
"Everyone thinks creatine is for gym guys chasing gains. But what it actually does is increase your muscles' phosphocreatine stores — which helps buffer lactic acid so you can hold harder efforts for longer before your legs give out.
I've been taking 5g of KYRO creatine every day for 8 weeks. [shows product] Pure monohydrate, no fillers, $19.99 for 200g.
My threshold intervals are 40 seconds per km faster. That's not a coincidence."
I've been taking 5g of KYRO creatine every day for 8 weeks. [shows product] Pure monohydrate, no fillers, $19.99 for 200g.
My threshold intervals are 40 seconds per km faster. That's not a coincidence."
CTA
"Link in bio. Most underrated $20 you'll spend on your training."
Script 3 — Whey Protein · Milestone Attribution
Hook (first 3 sec)
"I just ran a 3:02 marathon. One thing I changed in training."
Body
"I got serious about the 30-minute post-run protein window. Specifically after long runs — when you're not hungry but your muscles are wrecked. That's when it matters most.
KYRO Whey is 23g of NZ grass-fed protein per scoop. I add creatine and I'm done. [holds up shaker] Recovery between sessions is completely different. I'm not dreading long runs because I'm not wrecked for 3 days after them."
KYRO Whey is 23g of NZ grass-fed protein per scoop. I add creatine and I'm done. [holds up shaker] Recovery between sessions is completely different. I'm not dreading long runs because I'm not wrecked for 3 days after them."
CTA
"Link in bio. $59.99, 33 serves."
Script 4 — Pea Protein · Plant-Based Athlete
Hook (first 3 sec)
"I'm plant-based and training for my first Ironman. How I actually hit 160g of protein."
Body
"People keep asking how I manage protein at this volume on a plant-based diet. Honestly — I don't overthink it.
KYRO Pea Protein has 2120mg of leucine per serve. Leucine is the amino acid that actually triggers muscle protein synthesis — and pea protein usually doesn't deliver it at a useful level. This one does. Wildberry flavour, mixes clean, doesn't bloat me during training.
Two serves a day fills the gap. Everything else comes from food."
KYRO Pea Protein has 2120mg of leucine per serve. Leucine is the amino acid that actually triggers muscle protein synthesis — and pea protein usually doesn't deliver it at a useful level. This one does. Wildberry flavour, mixes clean, doesn't bloat me during training.
Two serves a day fills the gap. Everything else comes from food."
CTA
"Link in bio. $39.99. Plant-based training fuel that actually works."
Script 5 — Hydrafuel · Race Day Stack Reveal
Hook (first 3 sec)
"Race day tomorrow. Ironman. Everything going in my nutrition bag."
Body
[Lay flat of products on table]
"Morning of: KYRO Energize pre-race — for focus, not just stimulants. On the bike: Hydrafuel every 45 minutes. I'm targeting 90g of carbs per hour in a 2:1 ratio so it clears my gut fast. On the run: keeping a bottle of Hydrafuel for sodium, especially after km 20 when things fall apart if you're not topped up.
Post-race, within 30 minutes: KYRO Whey. Your muscles are wrecked. Feed them immediately."
"Morning of: KYRO Energize pre-race — for focus, not just stimulants. On the bike: Hydrafuel every 45 minutes. I'm targeting 90g of carbs per hour in a 2:1 ratio so it clears my gut fast. On the run: keeping a bottle of Hydrafuel for sodium, especially after km 20 when things fall apart if you're not topped up.
Post-race, within 30 minutes: KYRO Whey. Your muscles are wrecked. Feed them immediately."
CTA
"This is 18 months of Ironman build in a nutrition plan. Links in bio."
Script 6 — Creatine + Whey Stack · Hybrid Athlete Routine
Hook (first 3 sec)
"I lift 4 times a week and run 60km. This is the only supplement stack I use."
Body
[Training footage — gym + running]
"Hybrid training is its own thing. I'm not a runner and I'm not a powerlifter. I need strength and I need endurance — and most nutrition advice is written for one or the other.
What actually works for me: KYRO Creatine daily — 5g, non-negotiable, for buffering lactic acid and maintaining power output through high run volume. And KYRO Whey post every session, especially after long runs when I'm not hungry but my body needs it most.
[holds up both products]
Two products. About $80 total. I've tried everything more complicated. This is what stayed."
"Hybrid training is its own thing. I'm not a runner and I'm not a powerlifter. I need strength and I need endurance — and most nutrition advice is written for one or the other.
What actually works for me: KYRO Creatine daily — 5g, non-negotiable, for buffering lactic acid and maintaining power output through high run volume. And KYRO Whey post every session, especially after long runs when I'm not hungry but my body needs it most.
[holds up both products]
Two products. About $80 total. I've tried everything more complicated. This is what stayed."
CTA
"Both available as a stack at kyro.co.nz — link in bio. Saves you $20."
Section 05
Dos and Don'ts
Do This
Be specific — name the distance, the race, the exact feeling
Film in training environments — gyms, roads, trails, post-session
Show the product naturally — in your bag, in your hand, not staged on a table
Say the price out loud — KYRO is affordable and athletes respond to that
Talk to one specific person — the athlete cramping, the person hitting a wall
Use real numbers — "8 weeks," "40 sec/km," "$19.99," "530mg sodium"
Always end with a CTA — even just "link in bio"
Don't Do This
Say "highly recommend," "game changer," or "love this product" with no reason
Film in clean clothes in a kitchen — it reads as an ad, not UGC
Over-explain the science — one specific claim is enough
Use language you can't back personally — no "clinically proven" etc.
Read from a script — know your 3 points, then talk naturally
Skip the CTA — always say what to do next
Section 06
Quick Reference — Who to Target
| If your viewer is someone who... | Best Topic | Product |
|---|---|---|
| Cramps in long sessions or races | Cramping fix / electrolyte depletion | Hydrafuel |
| Does both lifting and cardio (hybrid) | Stack reveal for hybrid training | Creatine + Whey |
| Is plant-based and training at high volume | Plant protein gap / leucine | Pea Protein |
| Thinks creatine is only for gym people | Endurance myth bust | Creatine |
| Gets gut issues from sports drinks mid-race | Stomach-friendly carb ratio | Hydrafuel |
| Trains early mornings or after 9-5 work | Energy / showing up tired | Energize |
| Building toward a race in the next few months | Race day stack / race week prep | Hydrafuel + Energize |
| Struggling with soreness between hard sessions | Recovery routine / 30-min window | Whey + Creatine |
| Looking for the most budget-friendly performance gain | Cheapest upgrade in sport | Creatine |
KYRO.
UGC Content Brief
Specific topics, hook formulas, and example scripts to create content that actually drives sales — not just views.
KYRO.
UGC Content Brief
Specific topics, hook formulas, and example scripts to create content that actually drives sales — not just views.
KYRO.
UGC Content Brief
Specific topics, hook formulas, and example scripts to create content that actually drives sales — not just views.
The UGC that sells supplements isn't polished. It's specific. A video that says "great product, highly recommend" converts at nearly zero. A video that says "I was cramping at km 32 of every long run — here's what actually fixed it" converts because it speaks directly to someone having that exact experience right now.
Your job is to be that specific. Give people a reason to pause. Everything in this brief is designed to help you do exactly that.
Section 01
5 Content Styles That Convert
Style 01 — Best Overall
Pain Point → Fix
Describe a specific training or race problem, then show how the product solved it. The problem must be hyper-specific — a distance, a moment, a feeling.
Style 02 — High Credibility
Race Day Stack Reveal
X days out from a race — or morning of — show exactly what you're taking and when. Real stakes = real credibility. If you trust it before an Ironman, they trust it too.
Style 03
Milestone Attribution
You just PR'd, finished an event, or hit a training benchmark. You tie part of the outcome to what you've been fuelling with — without overclaiming. Performance proof beats everything.
Style 04
Real Routine Integration
A genuine training day where the product appears naturally. Not a product demo — it's just part of your life. Normalises the purchase. Viewers see someone like them already doing this.
Style 05 — Authenticity Play
Honest First Impression / Taste Review
Real-time reaction to taste, mix, texture, how it feels in training. Unscripted. An "oh that's actually good" moment is worth more than any polished testimonial. People can tell when you're reading from a script — don't.
Section 02
Topics by Product
Priority — Push This One
Creatine Monohydrate
$19.99
The biggest opportunity: most endurance athletes think creatine is "for gym bros." Bust that myth with your own experience. The contrarian hook angle performs best here.
Topic / Scenario
Opening Hook Direction
Creatine for endurance athletes — the myth bust
"Creatine made me faster. I'm a marathon runner. Here's how."
Getting weaker the more cardio you do
"I was losing strength the more I ran. This fixed it."
Hybrid athlete: building muscle + doing cardio
"I lift 4x and run 60km a week. One supplement, non-negotiable."
Cheapest performance upgrade in endurance sport
"The most underrated $20 in endurance sport."
Holding harder paces / buffering lactic acid
"I can hold threshold 40 seconds per km longer. One change."
Pure formula, no fillers or unnecessary ingredients
"Most creatine is 60% creatine. This one's 100%."
Specs worth mentioning naturally: Pure creatine monohydrate · No fillers · 200g · $19.99 — also backs VO2 max, power output, and lactic acid buffering (not just lifting)
Priority — Push This One
Whey Protein
$59.99
Topic / Scenario
Opening Hook Direction
Next-day soreness after long runs
"My legs were wrecked after every 30km run. What actually helped."
Hitting protein while burning massive calories
"I'm burning 1000+ cals/session and trying to maintain muscle. Here's how I eat."
Post-race recovery window (30 min rule)
"Finished Hyrox 20 minutes ago. First thing I did."
Double training day — no time to cook
"Two sessions today. No time to sit down and eat. What I do instead."
Specs worth mentioning naturally: 23g protein per serve · NZ grass-fed whey · 33 serves
Hydrafuel
$49.99
Topic / Scenario
Opening Hook Direction
Cramping in the final stretch of long runs or races
"I DNF'd my last 70.3 because of cramping. This is what I changed."
Bonking/hitting the wall mid-ride or brick session
"Hour 3 on the bike, every session. I had nothing. Found out why."
Gut issues with regular sports drinks during races
"Every sports drink gave me gut rot mid-race. Found one that doesn't."
Drinking water but still feeling wrecked in the heat
"I was drinking 4L a day and still felt terrible. Problem wasn't water."
Race day nutrition protocol
"Ironman [or Hyrox/marathon] — exactly what I carry and when I take it."
Specs worth mentioning naturally: 30g carbs · 2:1 maltodextrin:fructose (gut clears it fast) · 530mg Na · 300mg K · 150mg Mg · 27 serves
Pea Protein
$39.99
Topic / Scenario
Opening Hook Direction
Plant-based athlete struggling to hit protein targets
"I'm plant-based, training for an Ironman. How I actually hit 160g protein."
Whey protein causing bloating or gut issues
"Whey protein wrecked my gut. What I use instead."
Leucine content for muscle retention in endurance athletes
"The amino acid endurance athletes never talk about — and why it matters."
Specs worth mentioning naturally: 2120mg leucine per serve (unusually high for pea protein) · Wildberry + Vanilla
Energize (Pre-Workout)
$59.99
Topic / Scenario
Opening Hook Direction
5am training sessions year-round
"I train at 5am, every day. This is the only reason I get out of bed."
Afternoon crash before evening sessions
"I work 9-5 and train after work. Here's how I'm not useless by 6pm."
Clean formula — no jitters or crash
"I've tried every pre-workout. Most feel like a heart attack. This one doesn't."
Section 03
Hook Formulas — Fill In and Use
The opening 3–5 seconds decide whether someone keeps watching. One rule: be specific. Specificity stops the scroll. These are templates — adapt the details to your actual story.
01 — The Specific Problem
"I [specific bad thing] at [specific moment]. This is what I changed."
"I cramped at km 32 of every long run. This is what I changed."
"I bonked at hour 4 on the bike every single brick session. Found out why."
"I was 6 weeks out from my Ironman and my power output was dropping. Fixed it."
02 — The Contrarian Statement
"[Common belief]. [Opposite] is what actually happened to me."
"Creatine is for bodybuilders. That's what I thought until I PR'd my marathon on it."
"More water equals better hydration. I was drinking 4L a day and still cramping."
"Supplements are a waste of money. $20 creatine changed my training more than anything else."
03 — The Race Countdown
"[X days] out from [event]. My nutrition stack right now."
"3 weeks out from Hyrox. This is exactly what I'm taking and when."
"Tomorrow is race day. Full Ironman. This is what's in my bag."
"8 weeks of marathon training in. Here's what's actually working."
04 — The Identity Hook
"As someone who [does both endurance + strength], [common advice] doesn't cut it."
"I'm a Hyrox athlete — I need power AND endurance. Here's how I actually fuel."
"As someone who runs 60km and lifts 4x a week, standard nutrition advice doesn't apply."
"I work full-time and train twice a day. I don't have time to overthink nutrition."
05 — The Quiet Confession
"I used to [wrong thing]. Turns out [better thing]. Here's what changed."
"I used to replace all my sweat with water. Turns out I was making it worse."
"I skipped protein after long runs because I wasn't hungry. My recovery was terrible."
"I thought creatine was cheating. Then I actually understood what it does."
06 — The Specific Result
"I [specific measurable result]. The one thing I added was [product]."
"I held zone 3 for 90 minutes without cramping for the first time ever. One thing changed."
"Shaved 4 minutes off my half marathon. I wasn't training harder — I was recovering better."
"My threshold intervals improved by 40 seconds per km. I added creatine. That's it."
Section 04
6 Full Example Scripts
Adapt these to your own story, numbers, and experience. Keep the structure — change the details to make it yours. Authentic is the goal, not word-perfect.
Script 1 — Hydrafuel · Cramping Fix
Hook (first 3 sec)
"I DNF'd my last 70.3 because of cramping. This is what I changed."
Body
"I was doing everything right — drinking constantly, not going too hard. But I was sweating 2+ litres an hour in the Auckland heat and replacing it with plain water. I was destroying my electrolyte balance completely.
I switched to KYRO Hydrafuel. 530mg sodium, 300mg potassium, 150mg magnesium per serve — and 30g of carbs in a ratio designed to clear your gut fast. No bloating, no sloshing mid-race. [shows product]
I've done 4 long sessions since. Zero cramping."
I switched to KYRO Hydrafuel. 530mg sodium, 300mg potassium, 150mg magnesium per serve — and 30g of carbs in a ratio designed to clear your gut fast. No bloating, no sloshing mid-race. [shows product]
I've done 4 long sessions since. Zero cramping."
CTA
"Link in bio. $49.99 for 27 serves. If you're cramping, it's not a fitness problem."
Script 2 — Creatine · The Myth Bust
Hook (first 3 sec)
"Creatine made me a faster runner. I know how that sounds."
Body
"Everyone thinks creatine is for gym guys chasing gains. But what it actually does is increase your muscles' phosphocreatine stores — which helps buffer lactic acid so you can hold harder efforts for longer before your legs give out.
I've been taking 5g of KYRO creatine every day for 8 weeks. [shows product] Pure monohydrate, no fillers, $19.99 for 200g.
My threshold intervals are 40 seconds per km faster. That's not a coincidence."
I've been taking 5g of KYRO creatine every day for 8 weeks. [shows product] Pure monohydrate, no fillers, $19.99 for 200g.
My threshold intervals are 40 seconds per km faster. That's not a coincidence."
CTA
"Link in bio. Most underrated $20 you'll spend on your training."
Script 3 — Whey Protein · Milestone Attribution
Hook (first 3 sec)
"I just ran a 3:02 marathon. One thing I changed in training."
Body
"I got serious about the 30-minute post-run protein window. Specifically after long runs — when you're not hungry but your muscles are wrecked. That's when it matters most.
KYRO Whey is 23g of NZ grass-fed protein per scoop. I add creatine and I'm done. [holds up shaker] Recovery between sessions is completely different. I'm not dreading long runs because I'm not wrecked for 3 days after them."
KYRO Whey is 23g of NZ grass-fed protein per scoop. I add creatine and I'm done. [holds up shaker] Recovery between sessions is completely different. I'm not dreading long runs because I'm not wrecked for 3 days after them."
CTA
"Link in bio. $59.99, 33 serves."
Script 4 — Pea Protein · Plant-Based Athlete
Hook (first 3 sec)
"I'm plant-based and training for my first Ironman. How I actually hit 160g of protein."
Body
"People keep asking how I manage protein at this volume on a plant-based diet. Honestly — I don't overthink it.
KYRO Pea Protein has 2120mg of leucine per serve. Leucine is the amino acid that actually triggers muscle protein synthesis — and pea protein usually doesn't deliver it at a useful level. This one does. Wildberry flavour, mixes clean, doesn't bloat me during training.
Two serves a day fills the gap. Everything else comes from food."
KYRO Pea Protein has 2120mg of leucine per serve. Leucine is the amino acid that actually triggers muscle protein synthesis — and pea protein usually doesn't deliver it at a useful level. This one does. Wildberry flavour, mixes clean, doesn't bloat me during training.
Two serves a day fills the gap. Everything else comes from food."
CTA
"Link in bio. $39.99. Plant-based training fuel that actually works."
Script 5 — Hydrafuel · Race Day Stack Reveal
Hook (first 3 sec)
"Race day tomorrow. Ironman. Everything going in my nutrition bag."
Body
[Lay flat of products on table]
"Morning of: KYRO Energize pre-race — for focus, not just stimulants. On the bike: Hydrafuel every 45 minutes. I'm targeting 90g of carbs per hour in a 2:1 ratio so it clears my gut fast. On the run: keeping a bottle of Hydrafuel for sodium, especially after km 20 when things fall apart if you're not topped up.
Post-race, within 30 minutes: KYRO Whey. Your muscles are wrecked. Feed them immediately."
"Morning of: KYRO Energize pre-race — for focus, not just stimulants. On the bike: Hydrafuel every 45 minutes. I'm targeting 90g of carbs per hour in a 2:1 ratio so it clears my gut fast. On the run: keeping a bottle of Hydrafuel for sodium, especially after km 20 when things fall apart if you're not topped up.
Post-race, within 30 minutes: KYRO Whey. Your muscles are wrecked. Feed them immediately."
CTA
"This is 18 months of Ironman build in a nutrition plan. Links in bio."
Script 6 — Creatine + Whey Stack · Hybrid Athlete Routine
Hook (first 3 sec)
"I lift 4 times a week and run 60km. This is the only supplement stack I use."
Body
[Training footage — gym + running]
"Hybrid training is its own thing. I'm not a runner and I'm not a powerlifter. I need strength and I need endurance — and most nutrition advice is written for one or the other.
What actually works for me: KYRO Creatine daily — 5g, non-negotiable, for buffering lactic acid and maintaining power output through high run volume. And KYRO Whey post every session, especially after long runs when I'm not hungry but my body needs it most.
[holds up both products]
Two products. About $80 total. I've tried everything more complicated. This is what stayed."
"Hybrid training is its own thing. I'm not a runner and I'm not a powerlifter. I need strength and I need endurance — and most nutrition advice is written for one or the other.
What actually works for me: KYRO Creatine daily — 5g, non-negotiable, for buffering lactic acid and maintaining power output through high run volume. And KYRO Whey post every session, especially after long runs when I'm not hungry but my body needs it most.
[holds up both products]
Two products. About $80 total. I've tried everything more complicated. This is what stayed."
CTA
"Both available as a stack at kyro.co.nz — link in bio. Saves you $20."
Section 05
Dos and Don'ts
Do This
Be specific — name the distance, the race, the exact feeling
Film in training environments — gyms, roads, trails, post-session
Show the product naturally — in your bag, in your hand, not staged on a table
Say the price out loud — KYRO is affordable and athletes respond to that
Talk to one specific person — the athlete cramping, the person hitting a wall
Use real numbers — "8 weeks," "40 sec/km," "$19.99," "530mg sodium"
Always end with a CTA — even just "link in bio"
Don't Do This
Say "highly recommend," "game changer," or "love this product" with no reason
Film in clean clothes in a kitchen — it reads as an ad, not UGC
Over-explain the science — one specific claim is enough
Use language you can't back personally — no "clinically proven" etc.
Read from a script — know your 3 points, then talk naturally
Skip the CTA — always say what to do next
Section 06
Quick Reference — Who to Target
| If your viewer is someone who... | Best Topic | Product |
|---|---|---|
| Cramps in long sessions or races | Cramping fix / electrolyte depletion | Hydrafuel |
| Does both lifting and cardio (hybrid) | Stack reveal for hybrid training | Creatine + Whey |
| Is plant-based and training at high volume | Plant protein gap / leucine | Pea Protein |
| Thinks creatine is only for gym people | Endurance myth bust | Creatine |
| Gets gut issues from sports drinks mid-race | Stomach-friendly carb ratio | Hydrafuel |
| Trains early mornings or after 9-5 work | Energy / showing up tired | Energize |
| Building toward a race in the next few months | Race day stack / race week prep | Hydrafuel + Energize |
| Struggling with soreness between hard sessions | Recovery routine / 30-min window | Whey + Creatine |
| Looking for the most budget-friendly performance gain | Cheapest upgrade in sport | Creatine |
KYRO.
UGC Content Brief
Specific topics, hook formulas, and example scripts to create content that actually drives sales — not just views.
The UGC that sells supplements isn't polished. It's specific. A video that says "great product, highly recommend" converts at nearly zero. A video that says "I was cramping at km 32 of every long run — here's what actually fixed it" converts because it speaks directly to someone having that exact experience right now.
Your job is to be that specific. Give people a reason to pause. Everything in this brief is designed to help you do exactly that.
Section 01
5 Content Styles That Convert
Style 01 — Best Overall
Pain Point → Fix
Describe a specific training or race problem, then show how the product solved it. The problem must be hyper-specific — a distance, a moment, a feeling.
Style 02 — High Credibility
Race Day Stack Reveal
X days out from a race — or morning of — show exactly what you're taking and when. Real stakes = real credibility. If you trust it before an Ironman, they trust it too.
Style 03
Milestone Attribution
You just PR'd, finished an event, or hit a training benchmark. You tie part of the outcome to what you've been fuelling with — without overclaiming. Performance proof beats everything.
Style 04
Real Routine Integration
A genuine training day where the product appears naturally. Not a product demo — it's just part of your life. Normalises the purchase. Viewers see someone like them already doing this.
Style 05 — Authenticity Play
Honest First Impression / Taste Review
Real-time reaction to taste, mix, texture, how it feels in training. Unscripted. An "oh that's actually good" moment is worth more than any polished testimonial. People can tell when you're reading from a script — don't.
Section 02
Topics by Product
Priority — Push This One
Creatine Monohydrate
$19.99
The biggest opportunity: most endurance athletes think creatine is "for gym bros." Bust that myth with your own experience. The contrarian hook angle performs best here.
Topic / Scenario
Opening Hook Direction
Creatine for endurance athletes — the myth bust
"Creatine made me faster. I'm a marathon runner. Here's how."
Getting weaker the more cardio you do
"I was losing strength the more I ran. This fixed it."
Hybrid athlete: building muscle + doing cardio
"I lift 4x and run 60km a week. One supplement, non-negotiable."
Cheapest performance upgrade in endurance sport
"The most underrated $20 in endurance sport."
Holding harder paces / buffering lactic acid
"I can hold threshold 40 seconds per km longer. One change."
Pure formula, no fillers or unnecessary ingredients
"Most creatine is 60% creatine. This one's 100%."
Specs worth mentioning naturally: Pure creatine monohydrate · No fillers · 200g · $19.99 — also backs VO2 max, power output, and lactic acid buffering (not just lifting)
Priority — Push This One
Whey Protein
$59.99
Topic / Scenario
Opening Hook Direction
Next-day soreness after long runs
"My legs were wrecked after every 30km run. What actually helped."
Hitting protein while burning massive calories
"I'm burning 1000+ cals/session and trying to maintain muscle. Here's how I eat."
Post-race recovery window (30 min rule)
"Finished Hyrox 20 minutes ago. First thing I did."
Double training day — no time to cook
"Two sessions today. No time to sit down and eat. What I do instead."
Specs worth mentioning naturally: 23g protein per serve · NZ grass-fed whey · 33 serves
Hydrafuel
$49.99
Topic / Scenario
Opening Hook Direction
Cramping in the final stretch of long runs or races
"I DNF'd my last 70.3 because of cramping. This is what I changed."
Bonking/hitting the wall mid-ride or brick session
"Hour 3 on the bike, every session. I had nothing. Found out why."
Gut issues with regular sports drinks during races
"Every sports drink gave me gut rot mid-race. Found one that doesn't."
Drinking water but still feeling wrecked in the heat
"I was drinking 4L a day and still felt terrible. Problem wasn't water."
Race day nutrition protocol
"Ironman [or Hyrox/marathon] — exactly what I carry and when I take it."
Specs worth mentioning naturally: 30g carbs · 2:1 maltodextrin:fructose (gut clears it fast) · 530mg Na · 300mg K · 150mg Mg · 27 serves
Pea Protein
$39.99
Topic / Scenario
Opening Hook Direction
Plant-based athlete struggling to hit protein targets
"I'm plant-based, training for an Ironman. How I actually hit 160g protein."
Whey protein causing bloating or gut issues
"Whey protein wrecked my gut. What I use instead."
Leucine content for muscle retention in endurance athletes
"The amino acid endurance athletes never talk about — and why it matters."
Specs worth mentioning naturally: 2120mg leucine per serve (unusually high for pea protein) · Wildberry + Vanilla
Energize (Pre-Workout)
$59.99
Topic / Scenario
Opening Hook Direction
5am training sessions year-round
"I train at 5am, every day. This is the only reason I get out of bed."
Afternoon crash before evening sessions
"I work 9-5 and train after work. Here's how I'm not useless by 6pm."
Clean formula — no jitters or crash
"I've tried every pre-workout. Most feel like a heart attack. This one doesn't."
Section 03
Hook Formulas — Fill In and Use
The opening 3–5 seconds decide whether someone keeps watching. One rule: be specific. Specificity stops the scroll. These are templates — adapt the details to your actual story.
01 — The Specific Problem
"I [specific bad thing] at [specific moment]. This is what I changed."
"I cramped at km 32 of every long run. This is what I changed."
"I bonked at hour 4 on the bike every single brick session. Found out why."
"I was 6 weeks out from my Ironman and my power output was dropping. Fixed it."
02 — The Contrarian Statement
"[Common belief]. [Opposite] is what actually happened to me."
"Creatine is for bodybuilders. That's what I thought until I PR'd my marathon on it."
"More water equals better hydration. I was drinking 4L a day and still cramping."
"Supplements are a waste of money. $20 creatine changed my training more than anything else."
03 — The Race Countdown
"[X days] out from [event]. My nutrition stack right now."
"3 weeks out from Hyrox. This is exactly what I'm taking and when."
"Tomorrow is race day. Full Ironman. This is what's in my bag."
"8 weeks of marathon training in. Here's what's actually working."
04 — The Identity Hook
"As someone who [does both endurance + strength], [common advice] doesn't cut it."
"I'm a Hyrox athlete — I need power AND endurance. Here's how I actually fuel."
"As someone who runs 60km and lifts 4x a week, standard nutrition advice doesn't apply."
"I work full-time and train twice a day. I don't have time to overthink nutrition."
05 — The Quiet Confession
"I used to [wrong thing]. Turns out [better thing]. Here's what changed."
"I used to replace all my sweat with water. Turns out I was making it worse."
"I skipped protein after long runs because I wasn't hungry. My recovery was terrible."
"I thought creatine was cheating. Then I actually understood what it does."
06 — The Specific Result
"I [specific measurable result]. The one thing I added was [product]."
"I held zone 3 for 90 minutes without cramping for the first time ever. One thing changed."
"Shaved 4 minutes off my half marathon. I wasn't training harder — I was recovering better."
"My threshold intervals improved by 40 seconds per km. I added creatine. That's it."
Section 04
6 Full Example Scripts
Adapt these to your own story, numbers, and experience. Keep the structure — change the details to make it yours. Authentic is the goal, not word-perfect.
Script 1 — Hydrafuel · Cramping Fix
Hook (first 3 sec)
"I DNF'd my last 70.3 because of cramping. This is what I changed."
Body
"I was doing everything right — drinking constantly, not going too hard. But I was sweating 2+ litres an hour in the Auckland heat and replacing it with plain water. I was destroying my electrolyte balance completely.
I switched to KYRO Hydrafuel. 530mg sodium, 300mg potassium, 150mg magnesium per serve — and 30g of carbs in a ratio designed to clear your gut fast. No bloating, no sloshing mid-race. [shows product]
I've done 4 long sessions since. Zero cramping."
I switched to KYRO Hydrafuel. 530mg sodium, 300mg potassium, 150mg magnesium per serve — and 30g of carbs in a ratio designed to clear your gut fast. No bloating, no sloshing mid-race. [shows product]
I've done 4 long sessions since. Zero cramping."
CTA
"Link in bio. $49.99 for 27 serves. If you're cramping, it's not a fitness problem."
Script 2 — Creatine · The Myth Bust
Hook (first 3 sec)
"Creatine made me a faster runner. I know how that sounds."
Body
"Everyone thinks creatine is for gym guys chasing gains. But what it actually does is increase your muscles' phosphocreatine stores — which helps buffer lactic acid so you can hold harder efforts for longer before your legs give out.
I've been taking 5g of KYRO creatine every day for 8 weeks. [shows product] Pure monohydrate, no fillers, $19.99 for 200g.
My threshold intervals are 40 seconds per km faster. That's not a coincidence."
I've been taking 5g of KYRO creatine every day for 8 weeks. [shows product] Pure monohydrate, no fillers, $19.99 for 200g.
My threshold intervals are 40 seconds per km faster. That's not a coincidence."
CTA
"Link in bio. Most underrated $20 you'll spend on your training."
Script 3 — Whey Protein · Milestone Attribution
Hook (first 3 sec)
"I just ran a 3:02 marathon. One thing I changed in training."
Body
"I got serious about the 30-minute post-run protein window. Specifically after long runs — when you're not hungry but your muscles are wrecked. That's when it matters most.
KYRO Whey is 23g of NZ grass-fed protein per scoop. I add creatine and I'm done. [holds up shaker] Recovery between sessions is completely different. I'm not dreading long runs because I'm not wrecked for 3 days after them."
KYRO Whey is 23g of NZ grass-fed protein per scoop. I add creatine and I'm done. [holds up shaker] Recovery between sessions is completely different. I'm not dreading long runs because I'm not wrecked for 3 days after them."
CTA
"Link in bio. $59.99, 33 serves."
Script 4 — Pea Protein · Plant-Based Athlete
Hook (first 3 sec)
"I'm plant-based and training for my first Ironman. How I actually hit 160g of protein."
Body
"People keep asking how I manage protein at this volume on a plant-based diet. Honestly — I don't overthink it.
KYRO Pea Protein has 2120mg of leucine per serve. Leucine is the amino acid that actually triggers muscle protein synthesis — and pea protein usually doesn't deliver it at a useful level. This one does. Wildberry flavour, mixes clean, doesn't bloat me during training.
Two serves a day fills the gap. Everything else comes from food."
KYRO Pea Protein has 2120mg of leucine per serve. Leucine is the amino acid that actually triggers muscle protein synthesis — and pea protein usually doesn't deliver it at a useful level. This one does. Wildberry flavour, mixes clean, doesn't bloat me during training.
Two serves a day fills the gap. Everything else comes from food."
CTA
"Link in bio. $39.99. Plant-based training fuel that actually works."
Script 5 — Hydrafuel · Race Day Stack Reveal
Hook (first 3 sec)
"Race day tomorrow. Ironman. Everything going in my nutrition bag."
Body
[Lay flat of products on table]
"Morning of: KYRO Energize pre-race — for focus, not just stimulants. On the bike: Hydrafuel every 45 minutes. I'm targeting 90g of carbs per hour in a 2:1 ratio so it clears my gut fast. On the run: keeping a bottle of Hydrafuel for sodium, especially after km 20 when things fall apart if you're not topped up.
Post-race, within 30 minutes: KYRO Whey. Your muscles are wrecked. Feed them immediately."
"Morning of: KYRO Energize pre-race — for focus, not just stimulants. On the bike: Hydrafuel every 45 minutes. I'm targeting 90g of carbs per hour in a 2:1 ratio so it clears my gut fast. On the run: keeping a bottle of Hydrafuel for sodium, especially after km 20 when things fall apart if you're not topped up.
Post-race, within 30 minutes: KYRO Whey. Your muscles are wrecked. Feed them immediately."
CTA
"This is 18 months of Ironman build in a nutrition plan. Links in bio."
Script 6 — Creatine + Whey Stack · Hybrid Athlete Routine
Hook (first 3 sec)
"I lift 4 times a week and run 60km. This is the only supplement stack I use."
Body
[Training footage — gym + running]
"Hybrid training is its own thing. I'm not a runner and I'm not a powerlifter. I need strength and I need endurance — and most nutrition advice is written for one or the other.
What actually works for me: KYRO Creatine daily — 5g, non-negotiable, for buffering lactic acid and maintaining power output through high run volume. And KYRO Whey post every session, especially after long runs when I'm not hungry but my body needs it most.
[holds up both products]
Two products. About $80 total. I've tried everything more complicated. This is what stayed."
"Hybrid training is its own thing. I'm not a runner and I'm not a powerlifter. I need strength and I need endurance — and most nutrition advice is written for one or the other.
What actually works for me: KYRO Creatine daily — 5g, non-negotiable, for buffering lactic acid and maintaining power output through high run volume. And KYRO Whey post every session, especially after long runs when I'm not hungry but my body needs it most.
[holds up both products]
Two products. About $80 total. I've tried everything more complicated. This is what stayed."
CTA
"Both available as a stack at kyro.co.nz — link in bio. Saves you $20."
Section 05
Dos and Don'ts
Do This
Be specific — name the distance, the race, the exact feeling
Film in training environments — gyms, roads, trails, post-session
Show the product naturally — in your bag, in your hand, not staged on a table
Say the price out loud — KYRO is affordable and athletes respond to that
Talk to one specific person — the athlete cramping, the person hitting a wall
Use real numbers — "8 weeks," "40 sec/km," "$19.99," "530mg sodium"
Always end with a CTA — even just "link in bio"
Don't Do This
Say "highly recommend," "game changer," or "love this product" with no reason
Film in clean clothes in a kitchen — it reads as an ad, not UGC
Over-explain the science — one specific claim is enough
Use language you can't back personally — no "clinically proven" etc.
Read from a script — know your 3 points, then talk naturally
Skip the CTA — always say what to do next
Section 06
Quick Reference — Who to Target
| If your viewer is someone who... | Best Topic | Product |
|---|---|---|
| Cramps in long sessions or races | Cramping fix / electrolyte depletion | Hydrafuel |
| Does both lifting and cardio (hybrid) | Stack reveal for hybrid training | Creatine + Whey |
| Is plant-based and training at high volume | Plant protein gap / leucine | Pea Protein |
| Thinks creatine is only for gym people | Endurance myth bust | Creatine |
| Gets gut issues from sports drinks mid-race | Stomach-friendly carb ratio | Hydrafuel |
| Trains early mornings or after 9-5 work | Energy / showing up tired | Energize |
| Building toward a race in the next few months | Race day stack / race week prep | Hydrafuel + Energize |
| Struggling with soreness between hard sessions | Recovery routine / 30-min window | Whey + Creatine |
| Looking for the most budget-friendly performance gain | Cheapest upgrade in sport | Creatine |
KYRO.
UGC Content Brief
Specific topics, hook formulas, and example scripts to create content that actually drives sales — not just views.
The UGC that sells supplements isn't polished. It's specific. A video that says "great product, highly recommend" converts at nearly zero. A video that says "I was cramping at km 32 of every long run — here's what actually fixed it" converts because it speaks directly to someone having that exact experience right now.
Your job is to be that specific. Give people a reason to pause. Everything in this brief is designed to help you do exactly that.
Section 01
5 Content Styles That Convert
Style 01 — Best Overall
Pain Point → Fix
Describe a specific training or race problem, then show how the product solved it. The problem must be hyper-specific — a distance, a moment, a feeling.
Style 02 — High Credibility
Race Day Stack Reveal
X days out from a race — or morning of — show exactly what you're taking and when. Real stakes = real credibility. If you trust it before an Ironman, they trust it too.
Style 03
Milestone Attribution
You just PR'd, finished an event, or hit a training benchmark. You tie part of the outcome to what you've been fuelling with — without overclaiming. Performance proof beats everything.
Style 04
Real Routine Integration
A genuine training day where the product appears naturally. Not a product demo — it's just part of your life. Normalises the purchase. Viewers see someone like them already doing this.
Style 05 — Authenticity Play
Honest First Impression / Taste Review
Real-time reaction to taste, mix, texture, how it feels in training. Unscripted. An "oh that's actually good" moment is worth more than any polished testimonial. People can tell when you're reading from a script — don't.
Section 02
Topics by Product
Priority — Push This One
Creatine Monohydrate
$19.99
The biggest opportunity: most endurance athletes think creatine is "for gym bros." Bust that myth with your own experience. The contrarian hook angle performs best here.
Topic / Scenario
Opening Hook Direction
Creatine for endurance athletes — the myth bust
"Creatine made me faster. I'm a marathon runner. Here's how."
Getting weaker the more cardio you do
"I was losing strength the more I ran. This fixed it."
Hybrid athlete: building muscle + doing cardio
"I lift 4x and run 60km a week. One supplement, non-negotiable."
Cheapest performance upgrade in endurance sport
"The most underrated $20 in endurance sport."
Holding harder paces / buffering lactic acid
"I can hold threshold 40 seconds per km longer. One change."
Pure formula, no fillers or unnecessary ingredients
"Most creatine is 60% creatine. This one's 100%."
Specs worth mentioning naturally: Pure creatine monohydrate · No fillers · 200g · $19.99 — also backs VO2 max, power output, and lactic acid buffering (not just lifting)
Priority — Push This One
Whey Protein
$59.99
Topic / Scenario
Opening Hook Direction
Next-day soreness after long runs
"My legs were wrecked after every 30km run. What actually helped."
Hitting protein while burning massive calories
"I'm burning 1000+ cals/session and trying to maintain muscle. Here's how I eat."
Post-race recovery window (30 min rule)
"Finished Hyrox 20 minutes ago. First thing I did."
Double training day — no time to cook
"Two sessions today. No time to sit down and eat. What I do instead."
Specs worth mentioning naturally: 23g protein per serve · NZ grass-fed whey · 33 serves
Hydrafuel
$49.99
Topic / Scenario
Opening Hook Direction
Cramping in the final stretch of long runs or races
"I DNF'd my last 70.3 because of cramping. This is what I changed."
Bonking/hitting the wall mid-ride or brick session
"Hour 3 on the bike, every session. I had nothing. Found out why."
Gut issues with regular sports drinks during races
"Every sports drink gave me gut rot mid-race. Found one that doesn't."
Drinking water but still feeling wrecked in the heat
"I was drinking 4L a day and still felt terrible. Problem wasn't water."
Race day nutrition protocol
"Ironman [or Hyrox/marathon] — exactly what I carry and when I take it."
Specs worth mentioning naturally: 30g carbs · 2:1 maltodextrin:fructose (gut clears it fast) · 530mg Na · 300mg K · 150mg Mg · 27 serves
Pea Protein
$39.99
Topic / Scenario
Opening Hook Direction
Plant-based athlete struggling to hit protein targets
"I'm plant-based, training for an Ironman. How I actually hit 160g protein."
Whey protein causing bloating or gut issues
"Whey protein wrecked my gut. What I use instead."
Leucine content for muscle retention in endurance athletes
"The amino acid endurance athletes never talk about — and why it matters."
Specs worth mentioning naturally: 2120mg leucine per serve (unusually high for pea protein) · Wildberry + Vanilla
Energize (Pre-Workout)
$59.99
Topic / Scenario
Opening Hook Direction
5am training sessions year-round
"I train at 5am, every day. This is the only reason I get out of bed."
Afternoon crash before evening sessions
"I work 9-5 and train after work. Here's how I'm not useless by 6pm."
Clean formula — no jitters or crash
"I've tried every pre-workout. Most feel like a heart attack. This one doesn't."
Section 03
Hook Formulas — Fill In and Use
The opening 3–5 seconds decide whether someone keeps watching. One rule: be specific. Specificity stops the scroll. These are templates — adapt the details to your actual story.
01 — The Specific Problem
"I [specific bad thing] at [specific moment]. This is what I changed."
"I cramped at km 32 of every long run. This is what I changed."
"I bonked at hour 4 on the bike every single brick session. Found out why."
"I was 6 weeks out from my Ironman and my power output was dropping. Fixed it."
02 — The Contrarian Statement
"[Common belief]. [Opposite] is what actually happened to me."
"Creatine is for bodybuilders. That's what I thought until I PR'd my marathon on it."
"More water equals better hydration. I was drinking 4L a day and still cramping."
"Supplements are a waste of money. $20 creatine changed my training more than anything else."
03 — The Race Countdown
"[X days] out from [event]. My nutrition stack right now."
"3 weeks out from Hyrox. This is exactly what I'm taking and when."
"Tomorrow is race day. Full Ironman. This is what's in my bag."
"8 weeks of marathon training in. Here's what's actually working."
04 — The Identity Hook
"As someone who [does both endurance + strength], [common advice] doesn't cut it."
"I'm a Hyrox athlete — I need power AND endurance. Here's how I actually fuel."
"As someone who runs 60km and lifts 4x a week, standard nutrition advice doesn't apply."
"I work full-time and train twice a day. I don't have time to overthink nutrition."
05 — The Quiet Confession
"I used to [wrong thing]. Turns out [better thing]. Here's what changed."
"I used to replace all my sweat with water. Turns out I was making it worse."
"I skipped protein after long runs because I wasn't hungry. My recovery was terrible."
"I thought creatine was cheating. Then I actually understood what it does."
06 — The Specific Result
"I [specific measurable result]. The one thing I added was [product]."
"I held zone 3 for 90 minutes without cramping for the first time ever. One thing changed."
"Shaved 4 minutes off my half marathon. I wasn't training harder — I was recovering better."
"My threshold intervals improved by 40 seconds per km. I added creatine. That's it."
Section 04
6 Full Example Scripts
Adapt these to your own story, numbers, and experience. Keep the structure — change the details to make it yours. Authentic is the goal, not word-perfect.
Script 1 — Hydrafuel · Cramping Fix
Hook (first 3 sec)
"I DNF'd my last 70.3 because of cramping. This is what I changed."
Body
"I was doing everything right — drinking constantly, not going too hard. But I was sweating 2+ litres an hour in the Auckland heat and replacing it with plain water. I was destroying my electrolyte balance completely.
I switched to KYRO Hydrafuel. 530mg sodium, 300mg potassium, 150mg magnesium per serve — and 30g of carbs in a ratio designed to clear your gut fast. No bloating, no sloshing mid-race. [shows product]
I've done 4 long sessions since. Zero cramping."
I switched to KYRO Hydrafuel. 530mg sodium, 300mg potassium, 150mg magnesium per serve — and 30g of carbs in a ratio designed to clear your gut fast. No bloating, no sloshing mid-race. [shows product]
I've done 4 long sessions since. Zero cramping."
CTA
"Link in bio. $49.99 for 27 serves. If you're cramping, it's not a fitness problem."
Script 2 — Creatine · The Myth Bust
Hook (first 3 sec)
"Creatine made me a faster runner. I know how that sounds."
Body
"Everyone thinks creatine is for gym guys chasing gains. But what it actually does is increase your muscles' phosphocreatine stores — which helps buffer lactic acid so you can hold harder efforts for longer before your legs give out.
I've been taking 5g of KYRO creatine every day for 8 weeks. [shows product] Pure monohydrate, no fillers, $19.99 for 200g.
My threshold intervals are 40 seconds per km faster. That's not a coincidence."
I've been taking 5g of KYRO creatine every day for 8 weeks. [shows product] Pure monohydrate, no fillers, $19.99 for 200g.
My threshold intervals are 40 seconds per km faster. That's not a coincidence."
CTA
"Link in bio. Most underrated $20 you'll spend on your training."
Script 3 — Whey Protein · Milestone Attribution
Hook (first 3 sec)
"I just ran a 3:02 marathon. One thing I changed in training."
Body
"I got serious about the 30-minute post-run protein window. Specifically after long runs — when you're not hungry but your muscles are wrecked. That's when it matters most.
KYRO Whey is 23g of NZ grass-fed protein per scoop. I add creatine and I'm done. [holds up shaker] Recovery between sessions is completely different. I'm not dreading long runs because I'm not wrecked for 3 days after them."
KYRO Whey is 23g of NZ grass-fed protein per scoop. I add creatine and I'm done. [holds up shaker] Recovery between sessions is completely different. I'm not dreading long runs because I'm not wrecked for 3 days after them."
CTA
"Link in bio. $59.99, 33 serves."
Script 4 — Pea Protein · Plant-Based Athlete
Hook (first 3 sec)
"I'm plant-based and training for my first Ironman. How I actually hit 160g of protein."
Body
"People keep asking how I manage protein at this volume on a plant-based diet. Honestly — I don't overthink it.
KYRO Pea Protein has 2120mg of leucine per serve. Leucine is the amino acid that actually triggers muscle protein synthesis — and pea protein usually doesn't deliver it at a useful level. This one does. Wildberry flavour, mixes clean, doesn't bloat me during training.
Two serves a day fills the gap. Everything else comes from food."
KYRO Pea Protein has 2120mg of leucine per serve. Leucine is the amino acid that actually triggers muscle protein synthesis — and pea protein usually doesn't deliver it at a useful level. This one does. Wildberry flavour, mixes clean, doesn't bloat me during training.
Two serves a day fills the gap. Everything else comes from food."
CTA
"Link in bio. $39.99. Plant-based training fuel that actually works."
Script 5 — Hydrafuel · Race Day Stack Reveal
Hook (first 3 sec)
"Race day tomorrow. Ironman. Everything going in my nutrition bag."
Body
[Lay flat of products on table]
"Morning of: KYRO Energize pre-race — for focus, not just stimulants. On the bike: Hydrafuel every 45 minutes. I'm targeting 90g of carbs per hour in a 2:1 ratio so it clears my gut fast. On the run: keeping a bottle of Hydrafuel for sodium, especially after km 20 when things fall apart if you're not topped up.
Post-race, within 30 minutes: KYRO Whey. Your muscles are wrecked. Feed them immediately."
"Morning of: KYRO Energize pre-race — for focus, not just stimulants. On the bike: Hydrafuel every 45 minutes. I'm targeting 90g of carbs per hour in a 2:1 ratio so it clears my gut fast. On the run: keeping a bottle of Hydrafuel for sodium, especially after km 20 when things fall apart if you're not topped up.
Post-race, within 30 minutes: KYRO Whey. Your muscles are wrecked. Feed them immediately."
CTA
"This is 18 months of Ironman build in a nutrition plan. Links in bio."
Script 6 — Creatine + Whey Stack · Hybrid Athlete Routine
Hook (first 3 sec)
"I lift 4 times a week and run 60km. This is the only supplement stack I use."
Body
[Training footage — gym + running]
"Hybrid training is its own thing. I'm not a runner and I'm not a powerlifter. I need strength and I need endurance — and most nutrition advice is written for one or the other.
What actually works for me: KYRO Creatine daily — 5g, non-negotiable, for buffering lactic acid and maintaining power output through high run volume. And KYRO Whey post every session, especially after long runs when I'm not hungry but my body needs it most.
[holds up both products]
Two products. About $80 total. I've tried everything more complicated. This is what stayed."
"Hybrid training is its own thing. I'm not a runner and I'm not a powerlifter. I need strength and I need endurance — and most nutrition advice is written for one or the other.
What actually works for me: KYRO Creatine daily — 5g, non-negotiable, for buffering lactic acid and maintaining power output through high run volume. And KYRO Whey post every session, especially after long runs when I'm not hungry but my body needs it most.
[holds up both products]
Two products. About $80 total. I've tried everything more complicated. This is what stayed."
CTA
"Both available as a stack at kyro.co.nz — link in bio. Saves you $20."
Section 05
Dos and Don'ts
Do This
Be specific — name the distance, the race, the exact feeling
Film in training environments — gyms, roads, trails, post-session
Show the product naturally — in your bag, in your hand, not staged on a table
Say the price out loud — KYRO is affordable and athletes respond to that
Talk to one specific person — the athlete cramping, the person hitting a wall
Use real numbers — "8 weeks," "40 sec/km," "$19.99," "530mg sodium"
Always end with a CTA — even just "link in bio"
Don't Do This
Say "highly recommend," "game changer," or "love this product" with no reason
Film in clean clothes in a kitchen — it reads as an ad, not UGC
Over-explain the science — one specific claim is enough
Use language you can't back personally — no "clinically proven" etc.
Read from a script — know your 3 points, then talk naturally
Skip the CTA — always say what to do next
Section 06
Quick Reference — Who to Target
| If your viewer is someone who... | Best Topic | Product |
|---|---|---|
| Cramps in long sessions or races | Cramping fix / electrolyte depletion | Hydrafuel |
| Does both lifting and cardio (hybrid) | Stack reveal for hybrid training | Creatine + Whey |
| Is plant-based and training at high volume | Plant protein gap / leucine | Pea Protein |
| Thinks creatine is only for gym people | Endurance myth bust | Creatine |
| Gets gut issues from sports drinks mid-race | Stomach-friendly carb ratio | Hydrafuel |
| Trains early mornings or after 9-5 work | Energy / showing up tired | Energize |
| Building toward a race in the next few months | Race day stack / race week prep | Hydrafuel + Energize |
| Struggling with soreness between hard sessions | Recovery routine / 30-min window | Whey + Creatine |
| Looking for the most budget-friendly performance gain | Cheapest upgrade in sport | Creatine |
KYRO.
UGC Content Brief
Specific topics, hook formulas, and example scripts to create content that actually drives sales — not just views.
The UGC that sells supplements isn't polished. It's specific. A video that says "great product, highly recommend" converts at nearly zero. A video that says "I was cramping at km 32 of every long run — here's what actually fixed it" converts because it speaks directly to someone having that exact experience right now.
Your job is to be that specific. Give people a reason to pause. Everything in this brief is designed to help you do exactly that.
Section 01
5 Content Styles That Convert
Style 01 — Best Overall
Pain Point → Fix
Describe a specific training or race problem, then show how the product solved it. The problem must be hyper-specific — a distance, a moment, a feeling.
Style 02 — High Credibility
Race Day Stack Reveal
X days out from a race — or morning of — show exactly what you're taking and when. Real stakes = real credibility. If you trust it before an Ironman, they trust it too.
Style 03
Milestone Attribution
You just PR'd, finished an event, or hit a training benchmark. You tie part of the outcome to what you've been fuelling with — without overclaiming. Performance proof beats everything.
Style 04
Real Routine Integration
A genuine training day where the product appears naturally. Not a product demo — it's just part of your life. Normalises the purchase. Viewers see someone like them already doing this.
Style 05 — Authenticity Play
Honest First Impression / Taste Review
Real-time reaction to taste, mix, texture, how it feels in training. Unscripted. An "oh that's actually good" moment is worth more than any polished testimonial. People can tell when you're reading from a script — don't.
Section 02
Topics by Product
Priority — Push This One
Creatine Monohydrate
$19.99
The biggest opportunity: most endurance athletes think creatine is "for gym bros." Bust that myth with your own experience. The contrarian hook angle performs best here.
Topic / Scenario
Opening Hook Direction
Creatine for endurance athletes — the myth bust
"Creatine made me faster. I'm a marathon runner. Here's how."
Getting weaker the more cardio you do
"I was losing strength the more I ran. This fixed it."
Hybrid athlete: building muscle + doing cardio
"I lift 4x and run 60km a week. One supplement, non-negotiable."
Cheapest performance upgrade in endurance sport
"The most underrated $20 in endurance sport."
Holding harder paces / buffering lactic acid
"I can hold threshold 40 seconds per km longer. One change."
Pure formula, no fillers or unnecessary ingredients
"Most creatine is 60% creatine. This one's 100%."
Specs worth mentioning naturally: Pure creatine monohydrate · No fillers · 200g · $19.99 — also backs VO2 max, power output, and lactic acid buffering (not just lifting)
Priority — Push This One
Whey Protein
$59.99
Topic / Scenario
Opening Hook Direction
Next-day soreness after long runs
"My legs were wrecked after every 30km run. What actually helped."
Hitting protein while burning massive calories
"I'm burning 1000+ cals/session and trying to maintain muscle. Here's how I eat."
Post-race recovery window (30 min rule)
"Finished Hyrox 20 minutes ago. First thing I did."
Double training day — no time to cook
"Two sessions today. No time to sit down and eat. What I do instead."
Specs worth mentioning naturally: 23g protein per serve · NZ grass-fed whey · 33 serves
Hydrafuel
$49.99
Topic / Scenario
Opening Hook Direction
Cramping in the final stretch of long runs or races
"I DNF'd my last 70.3 because of cramping. This is what I changed."
Bonking/hitting the wall mid-ride or brick session
"Hour 3 on the bike, every session. I had nothing. Found out why."
Gut issues with regular sports drinks during races
"Every sports drink gave me gut rot mid-race. Found one that doesn't."
Drinking water but still feeling wrecked in the heat
"I was drinking 4L a day and still felt terrible. Problem wasn't water."
Race day nutrition protocol
"Ironman [or Hyrox/marathon] — exactly what I carry and when I take it."
Specs worth mentioning naturally: 30g carbs · 2:1 maltodextrin:fructose (gut clears it fast) · 530mg Na · 300mg K · 150mg Mg · 27 serves
Pea Protein
$39.99
Topic / Scenario
Opening Hook Direction
Plant-based athlete struggling to hit protein targets
"I'm plant-based, training for an Ironman. How I actually hit 160g protein."
Whey protein causing bloating or gut issues
"Whey protein wrecked my gut. What I use instead."
Leucine content for muscle retention in endurance athletes
"The amino acid endurance athletes never talk about — and why it matters."
Specs worth mentioning naturally: 2120mg leucine per serve (unusually high for pea protein) · Wildberry + Vanilla
Energize (Pre-Workout)
$59.99
Topic / Scenario
Opening Hook Direction
5am training sessions year-round
"I train at 5am, every day. This is the only reason I get out of bed."
Afternoon crash before evening sessions
"I work 9-5 and train after work. Here's how I'm not useless by 6pm."
Clean formula — no jitters or crash
"I've tried every pre-workout. Most feel like a heart attack. This one doesn't."
Section 03
Hook Formulas — Fill In and Use
The opening 3–5 seconds decide whether someone keeps watching. One rule: be specific. Specificity stops the scroll. These are templates — adapt the details to your actual story.
01 — The Specific Problem
"I [specific bad thing] at [specific moment]. This is what I changed."
"I cramped at km 32 of every long run. This is what I changed."
"I bonked at hour 4 on the bike every single brick session. Found out why."
"I was 6 weeks out from my Ironman and my power output was dropping. Fixed it."
02 — The Contrarian Statement
"[Common belief]. [Opposite] is what actually happened to me."
"Creatine is for bodybuilders. That's what I thought until I PR'd my marathon on it."
"More water equals better hydration. I was drinking 4L a day and still cramping."
"Supplements are a waste of money. $20 creatine changed my training more than anything else."
03 — The Race Countdown
"[X days] out from [event]. My nutrition stack right now."
"3 weeks out from Hyrox. This is exactly what I'm taking and when."
"Tomorrow is race day. Full Ironman. This is what's in my bag."
"8 weeks of marathon training in. Here's what's actually working."
04 — The Identity Hook
"As someone who [does both endurance + strength], [common advice] doesn't cut it."
"I'm a Hyrox athlete — I need power AND endurance. Here's how I actually fuel."
"As someone who runs 60km and lifts 4x a week, standard nutrition advice doesn't apply."
"I work full-time and train twice a day. I don't have time to overthink nutrition."
05 — The Quiet Confession
"I used to [wrong thing]. Turns out [better thing]. Here's what changed."
"I used to replace all my sweat with water. Turns out I was making it worse."
"I skipped protein after long runs because I wasn't hungry. My recovery was terrible."
"I thought creatine was cheating. Then I actually understood what it does."
06 — The Specific Result
"I [specific measurable result]. The one thing I added was [product]."
"I held zone 3 for 90 minutes without cramping for the first time ever. One thing changed."
"Shaved 4 minutes off my half marathon. I wasn't training harder — I was recovering better."
"My threshold intervals improved by 40 seconds per km. I added creatine. That's it."
Section 04
6 Full Example Scripts
Adapt these to your own story, numbers, and experience. Keep the structure — change the details to make it yours. Authentic is the goal, not word-perfect.
Script 1 — Hydrafuel · Cramping Fix
Hook (first 3 sec)
"I DNF'd my last 70.3 because of cramping. This is what I changed."
Body
"I was doing everything right — drinking constantly, not going too hard. But I was sweating 2+ litres an hour in the Auckland heat and replacing it with plain water. I was destroying my electrolyte balance completely.
I switched to KYRO Hydrafuel. 530mg sodium, 300mg potassium, 150mg magnesium per serve — and 30g of carbs in a ratio designed to clear your gut fast. No bloating, no sloshing mid-race. [shows product]
I've done 4 long sessions since. Zero cramping."
I switched to KYRO Hydrafuel. 530mg sodium, 300mg potassium, 150mg magnesium per serve — and 30g of carbs in a ratio designed to clear your gut fast. No bloating, no sloshing mid-race. [shows product]
I've done 4 long sessions since. Zero cramping."
CTA
"Link in bio. $49.99 for 27 serves. If you're cramping, it's not a fitness problem."
Script 2 — Creatine · The Myth Bust
Hook (first 3 sec)
"Creatine made me a faster runner. I know how that sounds."
Body
"Everyone thinks creatine is for gym guys chasing gains. But what it actually does is increase your muscles' phosphocreatine stores — which helps buffer lactic acid so you can hold harder efforts for longer before your legs give out.
I've been taking 5g of KYRO creatine every day for 8 weeks. [shows product] Pure monohydrate, no fillers, $19.99 for 200g.
My threshold intervals are 40 seconds per km faster. That's not a coincidence."
I've been taking 5g of KYRO creatine every day for 8 weeks. [shows product] Pure monohydrate, no fillers, $19.99 for 200g.
My threshold intervals are 40 seconds per km faster. That's not a coincidence."
CTA
"Link in bio. Most underrated $20 you'll spend on your training."
Script 3 — Whey Protein · Milestone Attribution
Hook (first 3 sec)
"I just ran a 3:02 marathon. One thing I changed in training."
Body
"I got serious about the 30-minute post-run protein window. Specifically after long runs — when you're not hungry but your muscles are wrecked. That's when it matters most.
KYRO Whey is 23g of NZ grass-fed protein per scoop. I add creatine and I'm done. [holds up shaker] Recovery between sessions is completely different. I'm not dreading long runs because I'm not wrecked for 3 days after them."
KYRO Whey is 23g of NZ grass-fed protein per scoop. I add creatine and I'm done. [holds up shaker] Recovery between sessions is completely different. I'm not dreading long runs because I'm not wrecked for 3 days after them."
CTA
"Link in bio. $59.99, 33 serves."
Script 4 — Pea Protein · Plant-Based Athlete
Hook (first 3 sec)
"I'm plant-based and training for my first Ironman. How I actually hit 160g of protein."
Body
"People keep asking how I manage protein at this volume on a plant-based diet. Honestly — I don't overthink it.
KYRO Pea Protein has 2120mg of leucine per serve. Leucine is the amino acid that actually triggers muscle protein synthesis — and pea protein usually doesn't deliver it at a useful level. This one does. Wildberry flavour, mixes clean, doesn't bloat me during training.
Two serves a day fills the gap. Everything else comes from food."
KYRO Pea Protein has 2120mg of leucine per serve. Leucine is the amino acid that actually triggers muscle protein synthesis — and pea protein usually doesn't deliver it at a useful level. This one does. Wildberry flavour, mixes clean, doesn't bloat me during training.
Two serves a day fills the gap. Everything else comes from food."
CTA
"Link in bio. $39.99. Plant-based training fuel that actually works."
Script 5 — Hydrafuel · Race Day Stack Reveal
Hook (first 3 sec)
"Race day tomorrow. Ironman. Everything going in my nutrition bag."
Body
[Lay flat of products on table]
"Morning of: KYRO Energize pre-race — for focus, not just stimulants. On the bike: Hydrafuel every 45 minutes. I'm targeting 90g of carbs per hour in a 2:1 ratio so it clears my gut fast. On the run: keeping a bottle of Hydrafuel for sodium, especially after km 20 when things fall apart if you're not topped up.
Post-race, within 30 minutes: KYRO Whey. Your muscles are wrecked. Feed them immediately."
"Morning of: KYRO Energize pre-race — for focus, not just stimulants. On the bike: Hydrafuel every 45 minutes. I'm targeting 90g of carbs per hour in a 2:1 ratio so it clears my gut fast. On the run: keeping a bottle of Hydrafuel for sodium, especially after km 20 when things fall apart if you're not topped up.
Post-race, within 30 minutes: KYRO Whey. Your muscles are wrecked. Feed them immediately."
CTA
"This is 18 months of Ironman build in a nutrition plan. Links in bio."
Script 6 — Creatine + Whey Stack · Hybrid Athlete Routine
Hook (first 3 sec)
"I lift 4 times a week and run 60km. This is the only supplement stack I use."
Body
[Training footage — gym + running]
"Hybrid training is its own thing. I'm not a runner and I'm not a powerlifter. I need strength and I need endurance — and most nutrition advice is written for one or the other.
What actually works for me: KYRO Creatine daily — 5g, non-negotiable, for buffering lactic acid and maintaining power output through high run volume. And KYRO Whey post every session, especially after long runs when I'm not hungry but my body needs it most.
[holds up both products]
Two products. About $80 total. I've tried everything more complicated. This is what stayed."
"Hybrid training is its own thing. I'm not a runner and I'm not a powerlifter. I need strength and I need endurance — and most nutrition advice is written for one or the other.
What actually works for me: KYRO Creatine daily — 5g, non-negotiable, for buffering lactic acid and maintaining power output through high run volume. And KYRO Whey post every session, especially after long runs when I'm not hungry but my body needs it most.
[holds up both products]
Two products. About $80 total. I've tried everything more complicated. This is what stayed."
CTA
"Both available as a stack at kyro.co.nz — link in bio. Saves you $20."
Section 05
Dos and Don'ts
Do This
Be specific — name the distance, the race, the exact feeling
Film in training environments — gyms, roads, trails, post-session
Show the product naturally — in your bag, in your hand, not staged on a table
Say the price out loud — KYRO is affordable and athletes respond to that
Talk to one specific person — the athlete cramping, the person hitting a wall
Use real numbers — "8 weeks," "40 sec/km," "$19.99," "530mg sodium"
Always end with a CTA — even just "link in bio"
Don't Do This
Say "highly recommend," "game changer," or "love this product" with no reason
Film in clean clothes in a kitchen — it reads as an ad, not UGC
Over-explain the science — one specific claim is enough
Use language you can't back personally — no "clinically proven" etc.
Read from a script — know your 3 points, then talk naturally
Skip the CTA — always say what to do next
Section 06
Quick Reference — Who to Target
| If your viewer is someone who... | Best Topic | Product |
|---|---|---|
| Cramps in long sessions or races | Cramping fix / electrolyte depletion | Hydrafuel |
| Does both lifting and cardio (hybrid) | Stack reveal for hybrid training | Creatine + Whey |
| Is plant-based and training at high volume | Plant protein gap / leucine | Pea Protein |
| Thinks creatine is only for gym people | Endurance myth bust | Creatine |
| Gets gut issues from sports drinks mid-race | Stomach-friendly carb ratio | Hydrafuel |
| Trains early mornings or after 9-5 work | Energy / showing up tired | Energize |
| Building toward a race in the next few months | Race day stack / race week prep | Hydrafuel + Energize |
| Struggling with soreness between hard sessions | Recovery routine / 30-min window | Whey + Creatine |
| Looking for the most budget-friendly performance gain | Cheapest upgrade in sport | Creatine |