About Kyro

We believe in the power of showing up. Just Show Up is more than just words— it's the foundation of everything we do. By making the small commitment to show up every day, we give ourselves the opportunity to learn, grow, and keep moving forward.

Values

Kyro, Is a joint word of the Japanese philosophy Kaizen and Ancient Greek word Apeiro.

  • Kaizen: teaches us that everyday is an opportunity to improve even if its only by 1%. It's not about being invincible - it's about being unstoppable.
  • Apeiro: Meaning Infinite and boundless. Reminds us that potential is limitless.

These two words bring together the core values of Kyro and allow us to apply them to our performance during and outside training each and every day, making consistency a habit. We want to bring a community together that strives for this too.

OUR STORY

Kyro was founded in 2022 by Titouan Lamouric while completing his studies to become an engineer.

Coming from a background in competitive swimming and years of fitness training he is passionate about physical health and performance.

This wasn’t always the case however as he tore his ACL twice and had osteomyelitis all in the same knee. He was told that he would never be able to run again and this lead to demotivation in life, health and fitness.

These experiences lead him to realise that with consistency and stubbornness, he could overcome any obstacles. He challenged the diagnosis of his knee and through years of hard recovery is planning to do an half-Ironman in 2025.

Kyro was born out of this vision – to create a business that not only fuels your performance but also creates a community dedicated to personal growth and resilience. The brand embodies the belief that showing up every day and putting in some effort, no matter where we are starting from or our circumstances, will lead to progress. Make consistency your habit.

OUR COMMITMENT TO QUALITY

All our products are developed in-house with the support of specialists and sports nutrition experts.

It’s important to us at Kyro what we put into our bodies to fuel our goals and success. Our products are made from quality ingredients that we source from trusted suppliers.