About Kyro
We believe in the power of showing up. Just Show Up is more than just words— it's the foundation of everything we do. By making the small commitment to show up every day, we give ourselves the opportunity to learn, grow, and keep moving forward.
Values
Kyro, Is a joint word of the Japanese philosophy Kaizen and Ancient Greek word Apeiro.
- Kaizen: teaches us that everyday is an opportunity to improve even if its only by 1%. It's not about being invincible - it's about being unstoppable.
- Apeiro: Meaning Infinite and boundless. Reminds us that potential is limitless.
These two words bring together the core values of Kyro and allow us to apply them to our performance during and outside training each and every day, making consistency a habit. We want to bring a community together that strives for this too.
OUR STORY
Kyro was founded and launched in November 2024 by endurance athlete Titouan Lamouric competing in the 70.3 World Ironman Championships 2025.
Titouan wasn’t always an athlete however and had to overcome osteomyelitis and the tearing his ACL twice in the same knee, with multiple surgeries as a teenager and in his early 20s. He was told he would never be able to run again.
Kyro was born through the challenge of recovery – the importance of physical exercise, what we put into our bodies and our mindset. This is what sits behind every Kyro product. We work with local experts to create our uniquely clean, effective formulas that support real training and real people.
Whether you're chasing a podium or showing up for yourself — Kyro is built to fuel your journey.
OUR COMMITMENT TO QUALITY
All our products are developed in-house with the support of specialists and sports nutrition experts.
It’s important to us at Kyro what we put into our bodies to fuel our goals and success. Our products are made from quality ingredients that we source from trusted suppliers.